The sheer scale of these large format high resolution, LED opportunities makes them ideal for big and bold brand messages.
These landmarks offer the flexibility of messaging via their ability to be updated at regular intervals – this could ensure a long term holding stays fresh or a shorter term holding maximises its presence with more real time messages. Exposure, scale, flexibility and the quality of audience make this an opportunity hard to rival in central London.
The Centre Spectacular is the largest HD advertising screen in any retail environment in the UK. Measuring 13 X 4.5 metres in size, it’s as big as a double-decker bus with the LED density ensuring unrivalled picture quality. The screen runs a maximum loop length of 120 seconds, with 20 second spot lengths. Prominently positioned as the focal point of the main atrium, the screen is unmissible.
This HD-quality LED screen is located above the escalator in the main entrance measuring 4.5 X 5.5 metres in size. The screen runs a maximum loop length of 40 seconds, with 10 second spots lengths. The screen is positioned to ensure maximum visibility for shoppers travelling through the centre’s primary entrance.
This HD-quality LED screen is prominently located directly opposite the food court, in-between the Nike and Apple store. It measures 4.352 X 3.328 metres in size. The screen runs a maximum loop length of 60 seconds, with 10 second spot lengths. The screen is in a unique spot highly visible to consumers sitting in the food hall and also those travelling through the main atrium area.
The largest of the 3 Landmark sites at Westfield is as big as a 96 sheet. That’s nearly 60m2 !
La Senza, the high-street retailer, has launched a print and outdoor advertising campaign to promote its SS10 swimwear and lingerie ranges.
A launch campaign from mobile manufacturer Nokia for its N97 handset, won the first digital out-of-home media X Factor contest at the DOOH Media Summit yesterday (6 May).
The consumer's ability to interact with advertising will be fundamental to how consumers will engage with brands in the future, according to Graham Thomas, former deputy chairman of Saatchi & Saatchi UK and Europe.