These stylish 57” LCD screens broadcast HD moving images to affluent shoppers as they move around Westfield London.
The LCD’s high production values combined with the calming and indulgent Westfield environment ensures that they deliver high levels of engagement amongst these valuable audiences. Targeted and selective packs can be bought which offer excellent coverage of discrete audiences or of those in the market for specific products. The ability to communicate live updates at the point of sale to the right audience makes this a highly attractive media opportunity.
You can purchase Westfield LCD screens with London Underground LCDs to maximise your coverage of this affluent London audience.
La Senza, the high-street retailer, has launched a print and outdoor advertising campaign to promote its SS10 swimwear and lingerie ranges.
A launch campaign from mobile manufacturer Nokia for its N97 handset, won the first digital out-of-home media X Factor contest at the DOOH Media Summit yesterday (6 May).
The consumer's ability to interact with advertising will be fundamental to how consumers will engage with brands in the future, according to Graham Thomas, former deputy chairman of Saatchi & Saatchi UK and Europe.