CBS Outdoor and Westfield London have redefined the retail advertising market to deliver a unique set of media opportunities. This new stylish destination has been created specifically with affluent, discerning Londoners in mind thereby providing the perfect environment to reach this valuable audience.
Inside Westfield, HD screens with day part or proximity to purchase targeting ensures advertising messages can be tailored for your specific needs while slim-line, glazed 6-sheets and Showcase Squares situated around key entrances are some of the first sites to be seen by visitors as they enter the centre.
A calming indulgent atmosphere ensuring a more positive shopping and therefore spending mindset.
Highly stylised, uncluttered advertising environment.
Convenience and quality valet parking, concierge, 40+ restaurants all create a more relaxing atmosphere and repeat visitors.
An audience of 25 million Londoners every year with an average household income of £39,000 – that’s 25% higher than the national average.
An audience of affluent upmarket Londoners with a fashion spend which is 17% above average.
A catchment area with a total retail spend of £30 billion.
La Senza, the high-street retailer, has launched a print and outdoor advertising campaign to promote its SS10 swimwear and lingerie ranges.
A launch campaign from mobile manufacturer Nokia for its N97 handset, won the first digital out-of-home media X Factor contest at the DOOH Media Summit yesterday (6 May).
The consumer's ability to interact with advertising will be fundamental to how consumers will engage with brands in the future, according to Graham Thomas, former deputy chairman of Saatchi & Saatchi UK and Europe.