Cross-Track Projection (XTP) is a pioneering new form of track side advertising which helps build brand stature and consumer engagement. With an average dwell time of 3.2 minutes on platform areas, XTP offers great potential for consumer engagement through a unique creative canvas.
As with DEPs and LCDs, advertisers can use XTP to target clearly defined audiences at specific times of day – all in an environment where consumers have the time and inclination to engage with the media.
View a breakdown of screen numbers and locations »
Ray Snoddy – Media Commentator “XTP takes Outdoor into a new dimension and with the likes of the Internet, multi-multi channel TV and media fragmentation, Outdoor is already in a very strong position in gaining consumers’ attention”.
La Senza, the high-street retailer, has launched a print and outdoor advertising campaign to promote its SS10 swimwear and lingerie ranges.
A launch campaign from mobile manufacturer Nokia for its N97 handset, won the first digital out-of-home media X Factor contest at the DOOH Media Summit yesterday (6 May).
The consumer's ability to interact with advertising will be fundamental to how consumers will engage with brands in the future, according to Graham Thomas, former deputy chairman of Saatchi & Saatchi UK and Europe.