Empty moments don’t come along very often in the lives of Londoners but DigitalEscalator Panels (DEPs) capture these elusive moments.
DEPs provide a compelling and targeted message to the millions of travellers who use the capital’s premium stations every day. Positioned on the main escalator run in premium and high traffic Tube stations, the screens offer unique creative opportunities and can synchronise to link creative from screen to screen.
View a breakdown of screen numbers and locations »
Since being launched at Tottenham Court Road in May 2005, DEPs have been found to brighten and improve 9/10 station users’ journeys!
La Senza, the high-street retailer, has launched a print and outdoor advertising campaign to promote its SS10 swimwear and lingerie ranges.
A launch campaign from mobile manufacturer Nokia for its N97 handset, won the first digital out-of-home media X Factor contest at the DOOH Media Summit yesterday (6 May).
The consumer's ability to interact with advertising will be fundamental to how consumers will engage with brands in the future, according to Graham Thomas, former deputy chairman of Saatchi & Saatchi UK and Europe.