Young, affluent and influential; travellers on the London Underground are an advertiser’s dream. Broadcasting to over three million Tube users every day, Alive’s screen-based network offers brand owners a unique opportunity to engage, inform and entertain the UK’s most demanding and attractive target audience.
Engagement tell a product story that people want to hear with moving images that engage and entertain. Set your brand free in HD.
Flexibility take control of your message with targeted campaigns at different times of day. Enjoy the flexibility of updating or altering content to meet the needs of your campaign – not your media.
Accountability whilst the Alive network is remotely tracked and logged to ensure your booking requirements are met, the POSTAR accredited TRAC research defines and measures the Tube audience throughout the day, so advertisers can feel the real impact of their campaigns.
La Senza, the high-street retailer, has launched a print and outdoor advertising campaign to promote its SS10 swimwear and lingerie ranges.
A launch campaign from mobile manufacturer Nokia for its N97 handset, won the first digital out-of-home media X Factor contest at the DOOH Media Summit yesterday (6 May).
The consumer's ability to interact with advertising will be fundamental to how consumers will engage with brands in the future, according to Graham Thomas, former deputy chairman of Saatchi & Saatchi UK and Europe.