Cross-track Projection (XTP) is a pioneering new form of track side advertising which helps build brand stature and consumer engagement. With an average dwell time of 3.2 minutes on platform areas, XTP offers great potential for consumer engagement through a unique creative canvas. The creative can also be produced to HD specifications which reinforces it’s ability capture and captivate consumers on their daily journeys. As with DEPs and LCDs, advertisers can use XTP to target clearly defined audiences at specific times of day – all in an environment where consumers have the time and inclination to engage with a more involved brand story.
Ray Snoddy – Media Commentator “XTP takes Outdoor into a new dimension and with the likes of the Internet, multi-multi channel TV and media fragmentation, Outdoor is already in a very strong position in gaining consumers’ attention”.
LONDON - The world's first interactive 3D farmers market has launched to capitalise on the growth of the online grocery sector.
LONDON - Comparethemarket.com has launched the latest ad in its Comparethemeerkat.com campaign, featuring Aleksandr Orlov, which it has dubbed a motion picture called 'The Journey of Courageousness'.
Last time we featured CURB (the natural media agency) they were promoting the London Aquarium by stenciling its logo on city surfaces using seawater.