Team

  • What's your role within the Alive team?

  • I head up the marketing for the Alive brand and the Westfield retail team.

  • Favourite Alive Campaign?

  • It would have to be the Shelter Campaign – it was one of the first campaigns to really utilise the proximity of the screens to the consumer by presenting arresting images of distressed children. It also just happened to be the winner of a creative competition I ran.

  • What’s the next big trend in media?

  • There are so many but one of the ones I have been working on within outdoor is offering consumers the ability to manipulate and control the advertising they are presented with and therefore enhancing the brand experience, recall and ultimately propensity to purchase.

  • Desert Island – one album, one meal & one partner – go!

  • Dumb and Dumber Soundtrack (only because its currently playing and it will keep me laughing) – Roast Dinner – Bear Grylls because I can never be bothered to cook…

  • Best thing about working in Camden?

  • The fire twirling wannabe circus performer with no coordination skills…

Get in touch

Alive
CBS Outdoor
28 Jamestown Road
Camden
London NW1 7BY

020 7482 3000

alive@cbsoutdoor.co.uk