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Lee tel: 020 7428 3603 Email:
Lee.Cutter@cbsoutdoor.co.uk
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What's your role within the Alive team?
Head of Retail Sales – my team and I look after the sales at the UK’s number one retail destination: Westfield London.
Favourite Alive Campaign?
BA Premium Leisure at Westfield – a press campaign, that added Westfield alongside quality press supplements and glossy magazines due to the strength and quality of the environment and audience – a great example of a client looking at a media channel laterally, beyond purely viewing the opportunity as a retail offering.
What’s the next big trend in media?
Not necessarily a new trend, but recency planning to play a greater role in clients strategy – the power of the last message consumed prior to purchase.
Desert Island – one album, one meal & one partner – go!
Massive Attacks Blue Lines, Mum’s roast dinner somehow cooked, sharing a Yorkshire pud with Charlize Theron….ideally Canvey Island.
Best thing about working in Camden?
Accessible PVC and Tattoos.
Get in touch
Alive
CBS Outdoor
28 Jamestown Road
Camden
London NW1 7BY
020 7482 3000
alive@cbsoutdoor.co.uk
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