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Several major brands have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor's revolutionary digital media opportunity on the London Underground.
Nestle, Sky, Magners, Paramount, Inbev and Dewynters have signed up as official launch partners of CBS Outdoor's cross-track projection service (XTP) on the London Underground.
Passengers waiting for trains on London Underground platforms are being faced with moving advertising images displayed on the biggest screens in Europe after a new advertising system formally went live on Monday