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Mathew Williamson For H&M
22 April 2009

Williamson is renowned for his Indian fashion influence and so in this campaign, booked by Kinetic, we see **Peacock plumage draped over both Battersea Power Station and Marble Arch.

The Ministry Of Experience used static slides at Batter but a dynamic digital projection at Marble Arch.

**The Peacock is the National Bird of India and its colourful feathers are associated with Lord Krishna.

Adrian J Cotterill

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