The newspaper is to reproduce personal ads from its Lovestruck column on Tube advertising across London this week.Thelondonpaper, which claims its Lovestruck column is read by one million commuters every day, will reproduce the ads on 23 of CBS Outdoor's digital, XTP, outdoor screens across central London Tube stations.
Nicole Refson, head of marketing at thelondonpaper said: "With the credit crunch affecting the capital more than anywhere in the UK, getting away from the office on time is no longer a luxury most professionals can take."With a long commute on top of this, the potential to find love is greatly reduced. However, at thelondonpaper we want to put the romance back into the city and I'm hoping this summer I'll need to buy a hat for the first Lovestruck wedding from these ads."
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