87% of consumers welcome Tube advertising and 76% for Bus.
With its ability to reach valuable consumers on the move, transport media continues to grow even in times of recession - In 2008 Bus was up 5%, Rail was up 7% and Tube up 5%.
Mobile consumers are predominantly young, in full time employment and active and are 32% more likely to feel influenced by advertising on the way to the shops than less mobile people. (The Mobile Pound Research)
Consumers are looking for safety in these uncertain times – they’ve lost trust in banks and high street names. A sense of community is more important than ever before. Bus and Tube are intrinsically linked to local communities and therefore offer a more trusted canvas for advertisers. 76% of consumers agree that Bus is an important part of the community and 71% of consumers believe that bus advertising is the right place to be for brands you can trust. (Consumers on the Move, The Road to Enlightenment).
Transport advertising has one of the lowest CPT’s – but most importantly is the most engaging media platform (Consumers on the Move Research). Consumers are looking for trust and the conversational, personal nature that Bus and Tube advertising can provide offers consumers the insight and justification that leads to familiarity and trust.
Negativity is wide spread amongst media currently. Transport media has no content - instead advertising is the content. We know that the mindset that people are in when exposed to advertising has a rub off effect on the brand being advertised. Transport does not provide this negative editorial or content and instead is welcomed offering a more positive relationship with the consumer.
You can be certain that…WINNER – …we will all enter a competition that deep down we know we have no hope of winning! Interaction MediaWINNER - …we'll all be looking forward to summer…right through to Oct. ZenithOptimedia UKWINNER - …the guys here at 101 will see people having ‘relations’ in the St Martins lane hotel MindshareWINNER - …the Daily Mail will report any negative overnight UK temperature as their main headline (in the face of anything going on in the world)BLMWINNER - …you will give up your seat on the tube for a pregnant lady, only to realise she is big boned. IPM…you will call in sick at least once with “probably some dodgy prawns”ZenithOptimedia UK…Dave ****** will be seen taking his copy of the metro to the loo by 10.30 every morning.Anon..that I will be caught at least three times this year wandering into the ladies on the meeting room floor, convinced that I'm in the gents as that's where it is on my floor.Newcast…we will be shocked by someone’s politeness in a world that is losing its sense of decency! Interaction Media… for the first 2 weeks in January you still date everything 2008BLM…as they say, nothing is certain but death and taxes!!!Kinetic…Forrester will have at least one wardrobe malfunction in 2009Posterscope…you will go out for 'just one' and end up in some awful local nightspot at 4am after 'at least 12' ZenithOptimedia UK…that you will still get confused whether the clocks go back or forward and still express massive surprise when it starts getting lighter or darker, even though the same pattern happens every year!Manning Gottlieb OMDFor further information please contact your sales rep, or call 020 7482 3000
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