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Media Week

As well as technology, the summit, on 7 April, will feature the partnerships that can make this content work - between the media owner, advertiser and their agencies, as well as third-party content suppliers. It will be part of the established Screen Expo Europe event in London.

Rachael Stilwell, publishing director of Media Week, said: "With the growth of outdoor and, in particular, the rise of digital out-of-home and new technology, the possibilities of this platform have expanded dramatically. However, although more brands are using digital signage and screens, there are plenty of opportunities for innovation and success that haven't yet been explored."