Source: Media Week
LONDON - CBS has revealed details of its digital advertising media in the soon-to-open Westfield shopping centre, which will include 110 bespoke 57-inch LCD screens and three landmark screens.
The centre is organised into zones that will allow clients to buy targeted campaigns. Advertising in the valet foyer will let clients target the biggest-spending consumers before they start shopping.
The largest screen measures 13m x 4.5m and will be located above the main event space in the Westfield complex, the atrium. Nicky Cheshire, director of Alive, CBS Outdoor, said Westfield London marks CBS's first move into retail advertising.
CBS Outdoor was appointed Westfield London's digital advertising partner in February this year. Westfield London claims it will be Europe's largest inner-city shopping venue and the only retail environment in the UK that is exclusively digital.
« Back to news
Alive CBS Outdoor 28 Jamestown Road Camden London NW1 7BY
020 7482 3000 t