News

Source: Marketing

Overall, outdoor ad revenues were down 1.6% from April to June to a total of £238.5m. Brands in the entertainment and media sector were the biggest spenders with an adspend of £35m, up 2.4% year-on-year.

The food sector, by contrast, cut its outdoor adspend by nearly 40% to £9.8m, while retailers pared back spend by 22% to £13.8m. Vodafone, which spent £5.5m, and T-Mobile, at £5.3m, topped the list of the biggest spending brands, spurred by increasing investment promoting mobile broadband services.

Digital outdoor advertising, although in its infancy, increased by 62% on the previous year, boosted by the opening of Heathrow Terminal 5, and the launch of digital roadside billboards and continuing digital expansion on London Underground and at mainline rail stations.