Source: Digital Arts
The company behind the screens, CBS Outdoor, says that this is a world first in terms of its screen size and sophistication.
Piccadilly Circus, Bank, Liverpool Street, Euston and Bond Street have all been fitted with the hi-tech projectors and giant screens, each linked to a new digital advertising network enabling partners to remotely update their messages on a 120-second loop. The partnerships will run for a minimum of six weeks from 30th June.
Nestlé, Sky, Magners, Paramount, InBev and Dewynters have signed as the official launch partners
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