News

Source: M&M

Nestlé, Sky, Magners, Paramount, InBev and Dewynters have signed as the official launch partners of the digital media opportunity on the London Underground.

The giant 14ft screens will show soundless commercial content in full motion and HD quality at 23 sites in five of London’s busiest stations including Piccadilly Circus, Bank, Liverpool Street, Euston and Bond Street.

 Advertising partners can remotely update their message on a 120 second loop that is fed to the sites.

Tim Bleakley, managing director sales & marketing of CBS Outdoor, said: “It’s the medium for the capital – cutting edge, capturing and captivating consumers and offering outstanding flexibility for advertisers. This launch has been three years in the making, working with best in class partners and consulting the industry every step of the way.”