Source: Marketing
The motor manufacturer is keen to move away from campaigns featuring generic car-in-motion shots and focus instead on the personality of each model.
The two-week campaign will promote its Swift supermini car under the existing 'Time for a swift exit?' line.
The work, which will target technology-savvy, affluent ABC1 consumers at shopping centres, gyms and other social locations, will provide the blueprint for subsequent marketing.
Further product launches are expected this year and Suzuki is aiming to give each model clearer positioning.
The Swift ads were developed by Nexus/H.
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