Source: Marketing - Alex Brownsell
The campaign draws attention to its sponsorship of weekday morning celebrity show, ‘Out of the Blue'. Ads, produced by Grand Visual and Ogilvy Advertising, will run on CBS Outdoor's Digital Escalator Panels across the London Underground network.
Each of the three ads features shots of the Ford Ka model, ending with the strapline 'Find out what's happening. Listen to Out of the Blue on heatradio.com every morning at 9.00.'
The first ad involves an unknown female celebrity being photographed by paparazzi, while the second shows an unknown male being chucked out of a nightclub.
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