News

Source: Mad.co.uk - Arif Durrani

The 30-year-old recruitment sales manager will earn £100,000 in his first year, a figure consistent with sales directors in the outdoor sector, but considerably lower than those at the biggest players in the market.

He will be tasked with the formation of the new venture within the Amshold group, reporting into Sir Alan and Simon Sugar, the former commercial director of Amstrad.

The job will involve the development and sale of digital display advertising screens and other associated items.

A spokesman for Sir Alan said McQueen will take up his new post on 1 July 2008 and further details about the digital business will be unveiled nearer the time.

Ivan Clark, head of digital at outdoor specialist Kinetic, said: “The sector of outdoor dynamic posters is booming after really taking off in the second half of last year.

“CBS has had tremendous success with its digital investment in the Underground while JCDecaux and Clear Channel have excited advertisers with their digital 48-sheet billboards.

“I’m not surprised that Sir Alan is hoping to enter this arena, but it requires specific sector knowledge, the audience, location, amount of content and message all need to be just right to achieve real success.” 
  
The final of the fourth series of the show averaged a record high of nearly nine million viewers last night, some 1.5 million more than last week's penultimate episode.

McQueen won the series yet after launching a new aftershave brand in last night's task with the help of advertising agency DraftFCB. He beat bookies favourite Claire Young in a final head-to-head after other finalists Alex Wotherspoon and Helene Speight were knocked out for designing a product that would have been too expensive to manufacture.