News

Vodafone is launching a digital drive to promote its mobile internet offering an music download service in the run-up to Christmas.

The mobile network operator has briefed Dare to develop an online
campaign showing consumers how they can 'find the perfect track for any
moment, whenever and wherever they are'.

The work, which includes video clips, website banners and rich-median pop-ups, forms part of an integrated campaign devised by Bartle Bogle Hegarty. The latter spans TV, radio and outdoor, with retail activity featuring giant mobile phones in Vodafone's flagship Oxford Street store
in London.