News

By Staff Marketing 28-Nov-07

LONDON - Selfridges has unveiled a Christmas campaign that uses press, digital and outdoor media to feature this year's hottest presents strewn about a magical forest.
The campaign, created by Beattie McGuinness Bungay, showcases a theme of bejewelled gifts that runs through the store and its windows.

There are three different executions in the campaign; a tree dripping with treats, a trail of products winding through the forest and a sled piled with gifts. The seasonal scenes are intricately styled - creating three scenes of 'discovery'. 

The campaign also enlists the new digital escalator panels in Central London tube stations. A number of central London tube stations laden with 48 sheets and 16 sheets posters.
Selfridges marketing director Sally Scott said, "BMB have captured the magic and anticipation associated with Christmas while beautifully illustrating the fabulous gifts to be discovered, and indulged in, at Selfridges."