News

Now, just in time for Christmas, CURB has launched its latest low-impact innovation. GlowFungi, also known as DiscoFungi, is a marketing tool that uses glow-in-the-dark bacteria. The harmless bacteria's glow is a natural reaction, requiring no chemicals, and can last up to a week. To create a glowing piece of work, CURB adds bio-luminescent bacteria to petri-dishes, a bed of mushrooms, or a writeable gel that can be applied directly to any surface, indoors or out.

CURB has sent petri-dish holiday greetings to twenty clients and agencies across the UK. Which brand will be the first to create a glowing nocturnal campaign using DiscoFungi? We'll keep you updated ;-) (Related: Media agency focuses on low-impact advertising — More low-impact branding from Curb: snow tagging — Latest eco-friendly branding tool: sea tagging.)

Website: www.curbmedia.com/what-we-do-glowfungi.asp
Contact: showmethefungi@curbmedia.com

Source: Springwise