The campaign for Rocky Balboa, which creatively mimics the iconic film sequence where Rocky runs up the stairs of the Philadelphia Museum of Art during one of his punishing training regimes, ran on CBS Outdoor’s Digital Escalator Panels. The sequence required 11 separate panel executions and gives the impression that the boxing legend is running up the escalators alongside London’s commuters.Neil Morris, Managing Director of Grand Visual commented: "We are delighted to have won such a prestigious award. Digital outdoor is here to stay and Grand Visual is leading the way for creative with clever thinking and dynamic execution."
« Back to news
Alive CBS Outdoor 28 Jamestown Road Camden London NW1 7BY
020 7482 3000 t