The creative strategy of “Who’s your greatest champion?” is realised through a mock tennis court surrounded by future generations playing tennis behind special-build nets sitting on the cross track area. The end of the platform is dominated by the new Centre Court roof, completing this stunning and memorable campaign which has got everyone at the station talking and taking photos.
HSBC are the official banking partner for the All England Lawn Tennis Club’s annual championship at Wimbledon. HSBC wanted to amplify this sponsorship to consumers on route to the event itself during Wimbledon fortnight. Southfields station the feeder station to Wimbledon so is the perfect location to create an exclusive and powerful engagement with their target audience.
HSBC also sponsored CBS Outdoor's Wimbledon shuttle buses
Campaign duration; 2.5 weeksIn charge; 22nd June - 7th JulyLocation; Southfields
Source: Creative Match
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Alive CBS Outdoor 28 Jamestown Road Camden London NW1 7BY
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