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Well, Mitsubishi have done it and better still sold it, here we say a 22 meter high by 49 meter wide 20mm LED screen at the Dallas Cowboys Stadium.

The new Dallas Cowboys stadium was officially opened on May 27th giving the public its first glimpse of the astonishing USD 40 million aerial video screen system supplied by Mitsubishi Electric.

Jerry Jones, owner and general manager, Dallas Cowboys Football Club said “One of the central design elements of our new stadium is our centre-hung video board. This unique feature will be an iconic symbol of our building for years to come”

There are several new displays in the arena, all of which will allow fans on any level of the stadium to easily view the action - creating a premium on the value of the upper-level seats.

Mark Foster, general manager of Mitsubishi Electric’s Diamond Vision Systems in the US told us “This was one of the most exciting projects we’ve ever been involved with. The Dallas Cowboys are one of the most innovative teams in the NFL, and their new stadium reflects that. These video boards are the realisation of the Joneses’ commitment to their fans and the sport.”

Mitsubishi Electric is also providing a fully integrated scoring system, content management and playback system, game timers, delay of game clocks, locker room clocks and ticket window displays.

The new Cowboys Stadium’s Mitsubishi Electric Diamond Vision LEDerAd ribbon LED boards will be powered by ANC Sports Enterprises VisionSOFT operating system and ANC Design, a division of ANC Sports will create LED animations, graphics, advertisements and statistical templates for the LED fascia system for the 2009 National Football League season.

Source: Adrian J Cotterill, DailyDOOH