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On the left side of the CityScape Media Ltd. virtual models, you can see a 42” large CityTouch panel with interactivity - you can click on more information about the designer, more information about the clothes itself and you can fill in your e-mail address to receive even yet more information.

The window is in aid of the Italian beer brand Peroni that brought together VirtualShop with their interactive medium CityTouch in order to start a tour throughout Great Britain - the windows are basically a virtual stage where one can see life sized models (Peroni has started a clothing fashion line, just like Marlboro did many. many years ago).

Source: Chris Sheldrake, DailyDOOH