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    <title>CBS Alive News Feed</title>
    <link>http://www.cbsoutdoor-alive.co.uk/</link>
    <description>News feed for CBS Alive</description>
    <language>en-gb</language>
    <copyright>CBS Outdoor Limited</copyright>
    <lastBuildDate>Thu, 03 Jul 2008 00:00:00 GMT</lastBuildDate>
    <ttl>20</ttl>
    <item>
      <title>CBS Outdoor launches cross-track</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/59/</link>
      <description>Several major brands have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor's revolutionary digital media opportunity on the London Underground. </description>
      <pubDate>Thu, 03 Jul 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Brands Back XTP ad sites on Tube</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/55/</link>
      <description>Nestle, Sky, Magners, Paramount, Inbev and Dewynters have signed up as official launch partners of CBS Outdoor's cross-track projection service (XTP) on the London Underground.</description>
      <pubDate>Wed, 02 Jul 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>CBS rolls out projection advertising sites across Tube</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/56/</link>
      <description>Passengers waiting for trains on London Underground platforms are being faced with moving advertising images displayed on the biggest screens in Europe after a new advertising system formally went live on Monday</description>
      <pubDate>Wed, 02 Jul 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>CBS crosses the London tracks </title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/57/</link>
      <description>CBS has started cross-track video projection in five London Underground stations. </description>
      <pubDate>Wed, 02 Jul 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>CBS Outdoor puts 14-foot ad screens on the Tube</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/60/</link>
      <description>From today giant cross-track screens -- the equivalent of 14 ft TV screens -- will beam soundless commercial content in full motion and HD quality at 23 sites at five of the busiest stations in the capital’s centre.</description>
      <pubDate>Tue, 01 Jul 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>The great outdoor display revolution</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/54/</link>
      <description>As a new digital advertising network launches, bringing commercial messages in full motion HD to London Underground commuters, Will Strauss wonders how far the technology can go.</description>
      <pubDate>Tue, 01 Jul 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>CBS goes live with cross-track screens at five Tube stations</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/58/</link>
      <description>CBS Outdoor today unveiled its first cross-track projection (XTP) systems at 23 locations across five London Underground stations.</description>
      <pubDate>Mon, 30 Jun 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>CBS Outdoor agrees deals for Tube cross-track projection service</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/48/</link>
      <description>CBS Outdoor has signed up Nestle, Sky, Magners, Paramount, InBev and Dewynters as the official launch partners of its cross-track projection service (XTP) on the London Underground.</description>
      <pubDate>Mon, 30 Jun 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Hi-tech images on Tube platforms </title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/49/</link>
      <description>Tube users are able to watch moving advertising images and film trailers while they wait for their next train.</description>
      <pubDate>Mon, 30 Jun 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>CBS Outdoor unveils digital screens in major Tube stations</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/50/</link>
      <description>CBS Outdoor has signed up Nestlé, BSkyB, Magners, Paramount, InBev and Dewynters as its launch partners on its digital Cross-track Projection (XTP) screens. The high definition out-of-home offering launches today on the London Underground.</description>
      <pubDate>Mon, 30 Jun 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>CBS Outdoor lights up on London Underground</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/51/</link>
      <description>CBS Outdoor launches a revolutionary digital media opportunity on the London Underground – a world first in terms of its screen size and sophistication.</description>
      <pubDate>Mon, 30 Jun 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Now showing on Platform 2</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/52/</link>
      <description>Passengers will be able to watch a trailer for the latest movie - or see what's on television that night - while waiting for the Tube.</description>
      <pubDate>Mon, 30 Jun 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>CBS Outdoor launches cross-track projection</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/53/</link>
      <description>CBS Outdoor has launched its cross-track projection technology (XTP) in five London Underground stations.</description>
      <pubDate>Mon, 30 Jun 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>XTP Launches on 30th June 2008</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/47/</link>
      <description>The most exciting media platform to hit London in recent years launches this coming Monday.</description>
      <pubDate>Fri, 27 Jun 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Digital Outdoor Seminar: A New Space for Advertisers</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/38/</link>
      <description>On the 3rd June, CBS Outdoor hosted the digital Outdoor seminar at the London Transport Museum. </description>
      <pubDate>Mon, 16 Jun 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>McQueen wins Apprentice to lead OOH business</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/39/</link>
      <description>Lee McQueen won the final of The Apprentice on BBC One last night and will now lead the sales operations of a new out of home (OOH) venture being launched by Sir Alan Sugar’s Amshold group.</description>
      <pubDate>Thu, 12 Jun 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Digital OOH: That’s what I’m talking about</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/37/</link>
      <description>Lee McQueen has surprised the bookies and won the fourth series of The Apprentice.</description>
      <pubDate>Thu, 12 Jun 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Ford supports Heat Radio sponsorship with outdoor campaign</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/44/</link>
      <description>Ford is promoting its sponsorship of digital radio station Heat Radio with a two-week digital outdoor campaign.</description>
      <pubDate>Wed, 11 Jun 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Is the drop in outdoor advertising revenue just a dip or the beginning of a fall?</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/41/</link>
      <description>Outdoor advertising revenues have dipped for the first time in nearly six years, leading observers to question whether this is a blip or the start of a decline following several years of exceptionally strong figures.</description>
      <pubDate>Thu, 05 Jun 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Installation Update</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/46/</link>
      <description>Since the transformation of London Underground began, we’ve now installed over 1000 separate HD digital screens on the network.</description>
      <pubDate>Sun, 01 Jun 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>The great and growing outdoor</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/42/</link>
      <description>Outdoor advertising is entering fresh territory, both in terms of digital, wi-fi and GPS and, quite literally, in terms of less developed markets. </description>
      <pubDate>Thu, 29 May 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Shanghai halts OOH ads</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/43/</link>
      <description>The Shanghai Government has revealed plans to introduce regulations to control the size and placement of all outdoor advertising, in an effort to combat what it regards as an over-proliferation of commercial messaging in the city.</description>
      <pubDate>Wed, 14 May 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Suzuki in digital outdoor activity</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/45/</link>
      <description>Suzuki is rolling out its first UK digital outdoor campaign as part of a strategy to encourage consumers to view its individual models with greater affection.</description>
      <pubDate>Wed, 07 May 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Poster sites make digital switch</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/40/</link>
      <description>Digital 'poster' sites that are quick and cheap to update, can be shared between brands and offer a flexible way to display messages are changing the face of out of home media.</description>
      <pubDate>Thu, 10 Apr 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Alive Wins Revolution's Media Owner of the Year 2008</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/35/</link>
      <description>The Revoltion Award, now in its 11th successful year, took place at the Grosvenor House, London, on 7 March 2008.</description>
      <pubDate>Mon, 10 Mar 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Rocky Wins OOH Category at British Television Advertising Awards</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/36/</link>
      <description>The multi panel digital outdoor campaign for Rocky Balboa by Grand Visual has won the Out-of-home Moving Advertising Award at this year’s British Television Advertising Awards.</description>
      <pubDate>Mon, 10 Mar 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Facebook's popularity drops 5% in one month</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/33/</link>
      <description>LONDON - Facebook has suffered a decline in unique users in the UK for the first time since July 2006, falling 5% to 8.5m users in January. </description>
      <pubDate>Thu, 21 Feb 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Countdown to the Revolution Awards 2008</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/34/</link>
      <description>LONDON - The Revolution Awards 2008 is now just two weeks away. </description>
      <pubDate>Wed, 20 Feb 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Standard, Newsquest adopt new billboards</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/30/</link>
      <description>LONDON - London's Evening Standard and regional newspaper group Newsquest are aiming to generate outdoor ad revenues with the rollout of new digital billboards.</description>
      <pubDate>Mon, 17 Dec 2007 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Dare wins Campaign's Digital Agency of the Year</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/31/</link>
      <description>LONDON - Dare has won Campaign's Digital Agency of the Year Award after triumphing in big pitches for Sony Europe, ITV and Vodafone Retail in 2007.</description>
      <pubDate>Thu, 13 Dec 2007 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Bebo opens up platform to Facebook widgets</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/32/</link>
      <description>LONDON - Bebo has unveiled its open application platform, in a move that will allow brands and advertisers to develop tailored widgets and applications which will be compatible on rival social networking site Facebook.</description>
      <pubDate>Thu, 13 Dec 2007 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>LONDON - Selfridges has unveiled a Christmas campaign</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/25/</link>
      <description>LONDON - Selfridges has unveiled a Christmas campaign that uses press, digital and outdoor media to feature this year's hottest presents strewn about a magical forest.</description>
      <pubDate>Wed, 28 Nov 2007 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Andrew Walmsley on Digital</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/26/</link>
      <description>Digital immigrants lost in translation</description>
      <pubDate>Wed, 28 Nov 2007 00:00:00 GMT</pubDate>
    </item>
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      <title>Vodafone back mobile internet</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/27/</link>
      <description>Vodafone back mobile internet. Vodafone is launching a digital drive to promote its mobile internet offering an music down load service in the run-up to Christmas. </description>
      <pubDate>Wed, 28 Nov 2007 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Outdoor prospers from the mobility of consumers</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/29/</link>
      <description>Outdoor prospers from the mobility of consumers - By Colin Grimshaw, Media Week.</description>
      <pubDate>Tue, 13 Nov 2007 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>The shape of things to come</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/28/</link>
      <description>It is being hailed as a revolution in outdoor billboard advertising: giant digital screens that change their message at the click of a button. </description>
      <pubDate>Sat, 10 Nov 2007 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>The new spirit of outdoor</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/24/</link>
      <description>Digital outdoor advertising will be the most interesting format of the next ten years. With a little thought, it can also do something for the reputation of the ad industry. </description>
      <pubDate>Fri, 02 Nov 2007 00:00:00 GMT</pubDate>
    </item>
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      <title>The Car People reveals major interactive advertising campaign</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/22/</link>
      <description>Car supermarket chain The Car People has shifted its emphasis to online, launching a major new interactive focus. Leeds-based agency Propaganda is re- engineering and redesigning the group's webs service (www.thecarpeople.co.uk), and will handle the brand's first serious online advertising programme. </description>
      <pubDate>Mon, 22 Oct 2007 00:00:00 GMT</pubDate>
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      <title>Grand Visual Wins “Best Digital Outdoor Advertisement”</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/12/</link>
      <description>London – The multi panel digital outdoor campaign for Rocky Balboa won the digital category at last nights Campaign Poster Awards 2007. </description>
      <pubDate>Wed, 17 Oct 2007 00:00:00 GMT</pubDate>
    </item>
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      <title>Media Analysis: Projections light way for outdoor</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/21/</link>
      <description>Story featured in Marketing </description>
      <pubDate>Wed, 17 Oct 2007 00:00:00 GMT</pubDate>
    </item>
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      <title>London Underground and CBS Outdoor pioneer new digital advertising system</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/8/</link>
      <description>London Underground and CBS Outdoor have teamed up to pioneer a new form of digital advertising on the Tube. By the beginning of October, three cross track projection units will be installed at Euston station on the Victoria line platform 5...</description>
      <pubDate>Mon, 15 Oct 2007 00:00:00 GMT</pubDate>
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      <title>London Underground trials moving adverts</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/11/</link>
      <description>Story featured by The Telegraph – 5th November 2007

London Underground passengers may soon have something novel to distract them from the everyday overcrowding, heat, and delays that come with tube travel.</description>
      <pubDate>Mon, 15 Oct 2007 00:00:00 GMT</pubDate>
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    <item>
      <title>The rules for outdoor creative has changed</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/23/</link>
      <description>Story featured in Campaign. </description>
      <pubDate>Fri, 12 Oct 2007 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>CBS Outdoor creates exclusive campaign for Evening Standard</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/16/</link>
      <description>CBS Outdoor is working with the Evening Standard on a bespoke £1 million outdoor campaign to coincide with the relaunch of the newspaper.</description>
      <pubDate>Mon, 08 Oct 2007 00:00:00 GMT</pubDate>
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      <title>Scottish firm first to link  outdoor adverts to mobiles DASHBOARD</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/20/</link>
      <description>Pedestrians walking past Forrest Media's digital outdoor advertising screens will soon be offered messages via their mobile phones as the company gears up to launch two new screens in London and Birmingham city centres. </description>
      <pubDate>Sun, 23 Sep 2007 00:00:00 GMT</pubDate>
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      <title>CBS Outdoor “Alive” appoints Head of Digital Trading</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/9/</link>
      <description>CBS Outdoor has appointed Russell Boyman to the newly created position of Head of Digital Trading. </description>
      <pubDate>Tue, 28 Aug 2007 00:00:00 GMT</pubDate>
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      <title>CBS Outdoor tests HD digital ads</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/10/</link>
      <description>Story featured on Marketing Week 3rd October 2007

CBS Outdoor is piloting a new form of digital advertising that will see high-definition images projected on the walls opposite train platforms. It will launch on Friday (October 5).</description>
      <pubDate>Tue, 28 Aug 2007 00:00:00 GMT</pubDate>
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    <item>
      <title>Museum of Illustration to open online ahead of physical venue</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/19/</link>
      <description>Story as featured in New Media Age - 26 July 2007</description>
      <pubDate>Thu, 26 Jul 2007 00:00:00 GMT</pubDate>
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      <title>Outdoor media: Leave home for today's best ads</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/15/</link>
      <description>Once upon a time outdoor advertising was straightforward - and fairly dull</description>
      <pubDate>Mon, 25 Jun 2007 00:00:00 GMT</pubDate>
    </item>
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      <title>Unilever uses digital for smaller brands</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/18/</link>
      <description>Story featured in Media Week - 12 June 2007</description>
      <pubDate>Tue, 12 Jun 2007 00:00:00 GMT</pubDate>
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      <title>Outdoor ad revenues are up 7.7% in first quarter of 2007</title>
      <link>http://www.cbsoutdoor-alive.co.uk/news/story/17/</link>
      <description>Story featured in Media Week - 8 May 2007</description>
      <pubDate>Tue, 08 May 2007 00:00:00 GMT</pubDate>
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