CBS Alive News Feed

La Senza launches print and outdoor promotion

Tue, 18 May 2010 00:00:00 GMT

La Senza, the high-street retailer, has launched a print and outdoor advertising campaign to promote its SS10 swimwear and lingerie ranges.

Nokia N97 campaign takes digital outdoor prize

Fri, 07 May 2010 00:00:00 GMT

A launch campaign from mobile manufacturer Nokia for its N97 handset, won the first digital out-of-home media X Factor contest at the DOOH Media Summit yesterday (6 May).

Digital outdoor enables advertisers to get closer to consumers

Thu, 06 May 2010 00:00:00 GMT

The consumer's ability to interact with advertising will be fundamental to how consumers will engage with brands in the future, according to Graham Thomas, former deputy chairman of Saatchi & Saatchi UK and Europe.

Nokia, McDonald's and Virgin Trains to battle for 'most iconic digital poster' prize

Wed, 28 Apr 2010 00:00:00 GMT

A trio of leading digital out-of-home users will aim for the accolade to be called '2010's most iconic digital poster' in an X-Factor style competition at the Media Week DOOH Media Summit on 6 May.

Media Perspective: Will the iPad bridge the gap between old and new media?

Fri, 16 Apr 2010 00:00:00 GMT

So, the iPad has finally landed and you really should have a go with it. Because, like so many other things, it only really makes sense when you have had a play with it yourself.

Digital Economy Act: time to reboot?

Thu, 15 Apr 2010 00:00:00 GMT

With crucial proposals ditched and controversy over copyright ruling, Alex Blyth examines whether the Digital Economy Act 2010 has gone far enough to build the promised 'Digital Britain'

Virgin Media Television launches campaign for 'Sons of Anarchy

Tue, 13 Apr 2010 00:00:00 GMT

Virgin Media Television is to launch a multimedia campaign to promote season two of the biker drama 'Sons of Anarchy' on male-focused channel Bravo.

AOL to sell off or shut down Bebo

Thu, 08 Apr 2010 00:00:00 GMT

AOL will either sell or close down Bebo, the social network it paid $850m (£417m) for in May 2008, it has informed employees.

Online display ads fall for the first time in nine years

Wed, 31 Mar 2010 00:00:00 GMT

Annual like-for-like spend on online display advertising dropped 4.4% in 2009, its first year-on-year fall since the post dotcom boom of 2001.

Absolut Vodka debuts 30-minute Spike Jonze film online

Tue, 30 Mar 2010 00:00:00 GMT

Absolut Vodka has launched its Spike Jonze-directed short film 'I'm Here' online, making the film available to a global audience for free.

Saatchi & Saatchi viral predicts death of traditional ad agency

Mon, 29 Mar 2010 00:00:00 GMT

Saatchi & Saatchi Canada has created a viral that predicts the death of advertising agencies unless they embrace the power of digital creative.

CBS Outdoor retains Go-Ahead contract

Mon, 29 Mar 2010 00:00:00 GMT

Outdoor media owner CBS Outdoor has retained the multimillion-pound outdoor media contract for the Go-Ahead Group of buses for the next five years, following a competitive pitch.

Sky Player to launch on internet connected TVs

Thu, 25 Mar 2010 00:00:00 GMT

BSkyB is set to launch its online TV service Sky Player across a range of new internet connected TVs and set-top boxes for the first time.

Grazia enlists Florence Welch for augmented reality issue

Mon, 22 Mar 2010 00:00:00 GMT

Grazia, the fashion glossy, is releasing an augmented reality 3D issue tomorrow (23 March), with Florence and The Machine virtually singing and dancing from the front cover.

CBS Outdoor retains £30m FirstGroup Rail contract

Wed, 03 Mar 2010 00:00:00 GMT

CBS Outdoor has retained the FirstGroup rail stations account for the next five years, valued in the region of £30m.

Cadbury debuts 'egg-mented' reality Crème Egg game

Tue, 16 Feb 2010 00:00:00 GMT

Cadbury is ramping up its digital activity in the run up to Easter with the launch of its first augmented reality game for its Crème Egg brand.

CBS Outdoor launches illuminated ads on buses

Tue, 16 Feb 2010 00:00:00 GMT

Mouthwash brand Listerine is using outdoor media owner CBS Outdoor's new illuminated bus panels to complement the brand's TV and radio activity in a campaign launching this week.

CBS Outdoor retains £12m London bus deal

Mon, 01 Feb 2010 00:00:00 GMT

Outdoor media owner CBS Outdoor has signed a new £12m five-year contract to sell the advertising on Transdev London United and London Sovereign buses.

Labour creates first iPhone app to rally support

Fri, 22 Jan 2010 00:00:00 GMT

The Labour Party is set to launch its first ever iPhone app to help canvassers rally support in the run-up to the general election.

BBC and British Museum launch digital museum

Tue, 19 Jan 2010 00:00:00 GMT

The BBC, in partnership with the British Museum, is launching a large-scale "digital museum" to promote the upcoming BBC Radio 4 series "A History of the World in 100 Objects".

Sky News' iPhone app attracts one million users

Mon, 11 Jan 2010 00:00:00 GMT

More than one million people have downloaded Sky News' free iPhone App since its launch in May 2009.

'World's first' virtual farmers market launches

Thu, 07 Jan 2010 00:00:00 GMT

LONDON - The world's first interactive 3D farmers market has launched to capitalise on the growth of the online grocery sector.

Comparethemarket.com unveils 'motion picture' meerkat ad

Mon, 04 Jan 2010 00:00:00 GMT

LONDON - Comparethemarket.com has launched the latest ad in its Comparethemeerkat.com campaign, featuring Aleksandr Orlov, which it has dubbed a motion picture called 'The Journey of Courageousness'.

New marketing tool: glow-in-the-dark bacteria

Thu, 17 Dec 2009 00:00:00 GMT

Last time we featured CURB (the natural media agency) they were promoting the London Aquarium by stenciling its logo on city surfaces using seawater.

Twitter to launch first of services aimed at businesses

Tue, 15 Dec 2009 00:00:00 GMT

LONDON - Twitter is to allow businesses to personalise accounts used by multiple members of staff by adding their own "byline" to tweets in what is the first of a series of additions for business users.

New LED For Coke’s San Francisco Neon Sign

Wed, 02 Dec 2009 00:00:00 GMT

The Coca-Cola Company plans to replace its historic neon sign in San Francisco’s South of Market district with a state-of-the-art LED display.

OMD takes top gong at Campaign Media Awards

Fri, 27 Nov 2009 00:00:00 GMT

LONDON - OMD UK has won the Campaign gold award for Media Campaign of the Year with its "do us a flavour" activity for Walkers

Aegis hires digital experts

Fri, 27 Nov 2009 00:00:00 GMT

LONDON - Aegis Media's Carat has appointed Gary Reid as head of search, replacing Greg Shickle, who is leaving.

Media Week Awards: MEC wins UK agency of the year

Thu, 26 Nov 2009 00:00:00 GMT

LONDON - Mediaedge:cia and Viacom Brand Solutions were victorious at the Media Week Awards last night, taking home the two main trophies of the night.

HSBC partners with CBS Outdoor to create mock tennis court at Wimbledon feeder station, Southfields

Wed, 24 Jun 2009 00:00:00 GMT

Working closely with CBS Outdoor, HSBC immersed consumers in tennis mania from the moment they alighted the train at Southfields Tube station journey when they created a mock tennis court to get commuters ready for the Wimbledon experience

CBS Outdoor debuts Evian Wimbledon campaign

Mon, 22 Jun 2009 00:00:00 GMT

LONDON - Outdoor media owner CBS Outdoor will showcase photographs from the day's action at Wimbledon every evening of the tennis tournament, as part of a two-week campaign to promote Evian as the official bottled water sponsor of the event.

Clusta and CBS Outdoor partner to develop iPhone media first for digital outdoor

Mon, 15 Jun 2009 00:00:00 GMT

Digital creative agency Clusta and CBS Outdoor have partnered to develop a revolutionary iPhone-enabled advertising platform for the media owner’s digital LCD screens at Westfield London, which will be showcased at the Media Playground conference and exhibition.

World’s Largest HD Screen

Mon, 15 Jun 2009 00:00:00 GMT

If you are going to make the world’s largest HD screen with LED (BTW it’s improbable that you could ever make it out of anything else at this point in time) the issue you are going to have is that in order to make it full-HD (i.e. 1080p) you need 1,080 lines of vertical resolution and the only way you can do that with LED is to make it very, very tall and have the smallest affordable pixel pitch.

Amscreen Appoints Digicom

Wed, 10 Jun 2009 00:00:00 GMT

Digicom, officially launched in London 1st January this year and run by Tom Goddard, previously International CEO for CBS Outdoor has just announced that they have been selected by Amscreen to drive national digital media sales for the latters new BP contract and future users of Amscreen.

Peroni’s Virtual Stage In Harrods Window

Wed, 10 Jun 2009 00:00:00 GMT

These images in one of the large windows at Harrods in London are really stunning.

Apprentice winner to work for Amscreen

Mon, 08 Jun 2009 00:00:00 GMT

LONDON - This year's winner of BBC TV series The Apprentice is set to work for Sir Alan Sugar's Amscreen digital signage company, providing outdoor advertising opportunities to healthcare services.

Consumers get creative control on digital posters through new iPhone platform

Fri, 05 Jun 2009 00:00:00 GMT

LONDON - Consumers will be given the chance to control and change the advertising display on digital LCD screens via their iPhones.

More Than Half UK Population Exposed To Digital Screens

Mon, 01 Jun 2009 00:00:00 GMT

Digicom may be the new kid on the block but they have certainly put their money where their mouth is, and are undertaking (and much better, publishing) the sort of research that perhaps some of the bigger boys should have done previously!

T-Mobile Czech Republic Pilots 3D Display Screens

Fri, 29 May 2009 00:00:00 GMT

Spatial View a developer of glasses-free (autostereoscopic) 3D displays for our digital out of home space told us this week of a partnership with T-Mobile Czech Republic to pilot a number of 42 inch 3D display screens in two Prague retail locations.

BBC plays classical music to commuters via outdoor posters

Tue, 26 May 2009 00:00:00 GMT

LONDON - The BBC Scottish Symphony Orchestra has launched an outdoor campaign using posters that play music to commuters as they pass by.

CBS unmasked as brand behind mystery Tube campaign

Tue, 19 May 2009 00:00:00 GMT

LONDON - CBS Outdoor has revealed that it is the firm behind an unbranded paper and digital billboard campaign on the London Underground, which used images of fox-hunting and intensive farming to spark debate and prove the effectiveness of the medium.

More Than Just Beans For Your Buck

Fri, 15 May 2009 00:00:00 GMT

When I buy a coffee from a drinks machine I get the feeling that it takes an eternity till I feel the cup of hot coffee in my hand.

Intel’s Biggest Marketing Campaign In 3 Years

Mon, 11 May 2009 00:00:00 GMT

Intel’s biggest marketing campaign in nearly 3 years and the first that spotlights the promotion of the Intel brand rather than a microprocessor product launched today Monday 11th May in the United Kingdom, United States and Germany and includes print, online, outdoor and various in-store and online retail campaigns. Global media planning was handled by OMD.

Sony Bravia escalator domination video

Mon, 11 May 2009 00:00:00 GMT

The campaign promotes their Motionflow 100 hertz TV and is live now

Mindshare taps into Champions League fever with Utd v Arsenal CBS campaign

Wed, 06 May 2009 00:00:00 GMT

VIDEO - Nike is running a cross-track promotion campaign across London's underground network this evening, ahead of tonight's Champions League encounter between Arsenal and Manchester United.

20th Century Fox moves £5m outdoor buying work

Wed, 06 May 2009 00:00:00 GMT

LONDON - 20th Century Fox Films has moved its £5m outdoor buying from the independent Gen Outdoor into Aegis' out-of-home agency Posterscope on an interim basis, ahead of a formal review later this year.

CBS Outdooor Showcases North West England

Tue, 05 May 2009 00:00:00 GMT

The campaign goes live today, Monday 4th in London across CBS Outdoor’s XTP, LCDs and DEPs and will run for four weeks. The deal, negotiated by PHD North and Posterscope Manchester was with CBS Outdoor’s Regional Agency Team.

Westfield Mall, London 6 Months On…

Thu, 30 Apr 2009 00:00:00 GMT

Crisis? What Crisis?

Sony’s Mega DEP With CBS Outdoor

Tue, 28 Apr 2009 00:00:00 GMT

At long last, visual improvements have been made to CBS Outdoor’s DEPs in London along the lines of what JCDecaux did at launch of their Digital Escalator Crown, MTR Station, Hong Kong last year.

Mathew Williamson For H&M

Wed, 22 Apr 2009 00:00:00 GMT

The last two nights in London have seen promotions for Manchester born fashion designer Mathew Williamson and his new range for H&M displayed prominently over Battersea Power Station (not shown) and Marble Arch (shown below).

Costs hold back investment for digital out-of-home

Wed, 15 Apr 2009 00:00:00 GMT

LONDON - Agencies and media owners must focus on the audience for digital out-of-home to get the most from the medium, according to speakers at the DOOH Media Summit, run in association with Media Week.

My Visit to Soho’s Coolest Loft…

Tue, 14 Apr 2009 00:00:00 GMT

Say what you will about Twitter, - but I get THE most interesting event invites via direct tweets. Last week, I got “tweet-vited” by Bill Dulaney at Park Media to a reception hosted by XL Video - at THE coolest Loft in SoHo. (trust me, I’ve seen alot of lofts in Soho) - This one was the “Angelina Jolie” of lofts.

Digital Signage Consumes 7.5% Less Carbon Than Posters

Tue, 14 Apr 2009 00:00:00 GMT

The results from an extensive study into the carbon emissions of digital signage compared with those of traditional signage was released Tuesday and show that the carbon consumption of a projected display is 7.5 per cent lower than a traditional poster package.

Umbro Showcases New England Kit With CBS Outdoor

Wed, 08 Apr 2009 00:00:00 GMT

An Umbro campaign to promote the new England kit, planned by Mindshare and bought by Kinetic, is running for two weeks on CBS Outdoor’s new high-impact ‘digiwall’ at Bond Street Tube Station, Oxford Circus 5 Ways and networked DEPs.

Screen Media Expo Off To Great Start

Tue, 07 Apr 2009 00:00:00 GMT

Screen Media Expo Europe got off to a great start today in London.

DooH Media Summit: digital expansion beyond London urged

Tue, 07 Apr 2009 00:00:00 GMT

The outdoor industry needs to expand its digital footprint beyond London if clients are to up investment in digital out of home, the media chief of Samsung warned today.

Posterscope and IGA Pioneer ‘Virtual Out-of-Home’ Advertising

Fri, 03 Apr 2009 00:00:00 GMT

Posterscope, the world’s most innovative out-of-home communications agency, has agreed a first-of-a-kind deal with IGA Worldwide, Inc. the leading in-game advertising network.

Five unveils first ever live international outdoor campaign

Wed, 25 Mar 2009 00:00:00 GMT

In February, Five heralded a world first: the first-ever live international outdoor advertising campaign. The broadcaster acquired the use of an entire platform of London’s Oxford Street tube station, onto which a live video projected a feed of people journeying though Times Square in New York.

CBS Outdoor Streams Red Carpet Footage

Wed, 25 Mar 2009 00:00:00 GMT

The Universal Pictures UK premiere of Richard Curtis’s new comedy ‘The Boat That Rocked’ was held in London’s Leicester Square this week and a campaign planned and booked by Mediacom which ran alongside it captivated fans and passers-by with the streaming of exclusive red carpet footage onto 25 LCD screens surrounding the square.

Postar is first to harness new Street View service

Tue, 24 Mar 2009 00:00:00 GMT

LONDON - Postar, the outdoor media measurement system, has become the first commercial media operation to harness Google's new Street View service.

Sony does deal with YouTube

Fri, 20 Mar 2009 00:00:00 GMT

LONDON - Sony is to become the first brand to take over YouTube UK's homepage

Screening out the past

Thu, 12 Mar 2009 00:00:00 GMT

Despite the technical and engineering miracle of the London Tube, a railway system that enables vast numbers of people to move about under the city, waiting for trains on a Tube platform tends to be a soul-rotting activity.

Digital Signage in Europe: Opportunities for digital out-of-home advertising

Wed, 04 Mar 2009 00:00:00 GMT

This report examines the fast-growing market for digital out-of-home media in Western Europe.

Digital outdoor shines, Kinetic research reveals

Tue, 03 Mar 2009 00:00:00 GMT

Digital outdoor six-sheets are twice as likely to be viewed as static six-sheets and are looked at for up to 60% longer, according to research by Kinetic.

Thelondonpaper runs Valentine's Day ads across Tube network

Sat, 28 Feb 2009 00:00:00 GMT

News International-owned free newspaper thelondonpaper is undertaking a novel marketing campaign in an effort to inject "love" into commuters' lives in the run-up to Valentine's Day.

Digital out-of-home revenue set to rise in 2009, says Posterscope

Fri, 23 Jan 2009 00:00:00 GMT

Revenue from digital out-of-home will increase by 28.4% year on year in 2009 despite the current economic climate and will account for 10.4% of all out-of-home spend, according to industry forecasts from specialist agency Posterscope.

Digital outdoor summit sets up

Tue, 20 Jan 2009 00:00:00 GMT

Screen Expo is launching The DOOH Media Summit 2009 in association with Media Week to highlight the growing digital outdoor sector.

Certainties in 2009 - Competition Winners Announced

Sat, 17 Jan 2009 00:00:00 GMT

We challenged the media industry to come up with their ‘Certainties in 2009’. Thanks to all those who entered. This competition is part of our broader campaign which demonstrates why advertisers can rely on transport media to deliver in times of recession.

Media Week Essay - Digital Out-of-home

Fri, 16 Jan 2009 00:00:00 GMT

A new "third space" has emerged in which advertisers can target consumers. So how can brands effectively engage with this digital out-of-home audience during their valuable downtime?

Atheists unveil £130,000 bus poster campaign

Tue, 06 Jan 2009 00:00:00 GMT

LONDON - A controversial atheist ad campaign goes live today with the line "There's probably no God. Now stop worrying and enjoy your life" on 600 buses over the UK and 200 bendy buses in London.

Westfield Shines in its First Month

Mon, 01 Dec 2008 00:00:00 GMT

With a raft of praise from the media industry - Westfield is the No.1 choice for reaching London's most affluent consumer groups at a time when they're actively looking to spend money.

ALIVE wins 'Digital Sales Team 2008' at the Campaign Media Awards!

Wed, 19 Nov 2008 00:00:00 GMT

Last night, Alive took home the coveted Digital Sales Team of the Year' award at the Campaign Media awards 2008

Luxury brands advertise in new Westfield shopping centre

Mon, 03 Nov 2008 00:00:00 GMT

CBS Outdoor has signed a raft of luxury advertisers to run digital ad campaigns on its LCD screens in the Westfield London shopping centre.

Westfield plans unveiled by CBS Outdoor

Thu, 16 Oct 2008 00:00:00 GMT

LONDON - CBS has revealed details of its digital advertising media in the soon-to-open Westfield shopping centre, which will include 110 bespoke 57-inch LCD screens and three landmark screens.

CBS Outdoor and McCann Erickson develop ‘Intel’ligent digital media first

Mon, 22 Sep 2008 00:00:00 GMT

CBS Outdoor has partnered with McCann Erickson to create the first ever campaign to directly publish web content onto London Underground digital screens in real-time.

Adam & Eve readies campaign for opening of upscale shopping centre Westfield London

Mon, 01 Sep 2008 00:00:00 GMT

LONDON - Westfield London, the £1.6bn shopping centre due to open in West London in October, is launching a major marketing drive this month aimed at affluent West London shoppers.

Advertising on the Underground, past, present and future’ at London Transport Museum

Fri, 29 Aug 2008 00:00:00 GMT

An exhibition hosted at The London Transport Museum showcasing both creative and advertsing techniques from the last 150 years.

Retail spending rises. It's unbelievable, say experts

Fri, 22 Aug 2008 00:00:00 GMT

Retail experts reacted with incredulity yesterday to shopping sales figures that showed a rise in spending, despite all other evidence pointing to a downturn for the sector amid a squeeze on household budgets.

Why we should make it impossible not to love London 2012

Tue, 19 Aug 2008 00:00:00 GMT

Does anybody remember Question Time in the run-up to the London mayoral elections with Boris and Ken live on BBC prime-time TV?

Digital ads give lift to outdoor

Tue, 19 Aug 2008 00:00:00 GMT

The outdoor advertising market is proving robust in comparison to other media channels, according to Outdoor Advertising Association figures published this week.

Right time, right place

Tue, 12 Aug 2008 00:00:00 GMT

Digital outdoor offers advertisers a wealth of new opportunities. But, with all the investment being made in the medium, Ben Bold examines whether agency planners are fully exploiting its potential.

Media choice: CBS Outdoor XTP

Tue, 29 Jul 2008 00:00:00 GMT

It's always exciting when a new piece of kit appears at Tube stations (even if I do worry that the creepy eye scanners in ads, as seen in Minority Report will arrive soon), and CBS Outdoor's XTP screens give us a chance to take a different creative approach.

Outdoor: Outdoor's digital future

Fri, 18 Jul 2008 00:00:00 GMT

Digital outdoor ad platforms have so far been slow to materialise, but as adland masters how best to use these facilities, their ubiquity is not far away, Caitlin Fitzsimmons says.

CBS boosts senior team at Alive

Fri, 11 Jul 2008 00:00:00 GMT

LONDON - CBS Outdoor has made two appointments to Alive, its dedicated digital division.

CBS Outdoor launches cross-track

Thu, 03 Jul 2008 00:00:00 GMT

Several major brands have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor's revolutionary digital media opportunity on the London Underground.

Brands Back XTP ad sites on Tube

Wed, 02 Jul 2008 00:00:00 GMT

Nestle, Sky, Magners, Paramount, Inbev and Dewynters have signed up as official launch partners of CBS Outdoor's cross-track projection service (XTP) on the London Underground.

CBS rolls out projection advertising sites across Tube

Wed, 02 Jul 2008 00:00:00 GMT

Passengers waiting for trains on London Underground platforms are being faced with moving advertising images displayed on the biggest screens in Europe after a new advertising system formally went live on Monday

CBS crosses the London tracks

Wed, 02 Jul 2008 00:00:00 GMT

CBS has started cross-track video projection in five London Underground stations.

CBS Outdoor puts 14-foot ad screens on the Tube

Tue, 01 Jul 2008 00:00:00 GMT

From today giant cross-track screens -- the equivalent of 14 ft TV screens -- will beam soundless commercial content in full motion and HD quality at 23 sites at five of the busiest stations in the capital’s centre.

The great outdoor display revolution

Tue, 01 Jul 2008 00:00:00 GMT

As a new digital advertising network launches, bringing commercial messages in full motion HD to London Underground commuters, Will Strauss wonders how far the technology can go.

CBS goes live with cross-track screens at five Tube stations

Mon, 30 Jun 2008 00:00:00 GMT

CBS Outdoor today unveiled its first cross-track projection (XTP) systems at 23 locations across five London Underground stations.

CBS Outdoor agrees deals for Tube cross-track projection service

Mon, 30 Jun 2008 00:00:00 GMT

CBS Outdoor has signed up Nestle, Sky, Magners, Paramount, InBev and Dewynters as the official launch partners of its cross-track projection service (XTP) on the London Underground.

Hi-tech images on Tube platforms

Mon, 30 Jun 2008 00:00:00 GMT

Tube users are able to watch moving advertising images and film trailers while they wait for their next train.

CBS Outdoor unveils digital screens in major Tube stations

Mon, 30 Jun 2008 00:00:00 GMT

CBS Outdoor has signed up Nestlé, BSkyB, Magners, Paramount, InBev and Dewynters as its launch partners on its digital Cross-track Projection (XTP) screens. The high definition out-of-home offering launches today on the London Underground.

CBS Outdoor lights up on London Underground

Mon, 30 Jun 2008 00:00:00 GMT

CBS Outdoor launches a revolutionary digital media opportunity on the London Underground – a world first in terms of its screen size and sophistication.

Now showing on Platform 2

Mon, 30 Jun 2008 00:00:00 GMT

Passengers will be able to watch a trailer for the latest movie - or see what's on television that night - while waiting for the Tube.

CBS Outdoor launches cross-track projection

Mon, 30 Jun 2008 00:00:00 GMT

CBS Outdoor has launched its cross-track projection technology (XTP) in five London Underground stations.

XTP Launches on 30th June 2008

Fri, 27 Jun 2008 00:00:00 GMT

The most exciting media platform to hit London in recent years launches this coming Monday.

Digital Outdoor Seminar: A New Space for Advertisers

Mon, 16 Jun 2008 00:00:00 GMT

On the 3rd June, CBS Outdoor hosted the digital Outdoor seminar at the London Transport Museum.

McQueen wins Apprentice to lead OOH business

Thu, 12 Jun 2008 00:00:00 GMT

Lee McQueen won the final of The Apprentice on BBC One last night and will now lead the sales operations of a new out of home (OOH) venture being launched by Sir Alan Sugar’s Amshold group.

Digital OOH: That’s what I’m talking about

Thu, 12 Jun 2008 00:00:00 GMT

Lee McQueen has surprised the bookies and won the fourth series of The Apprentice.

Ford supports Heat Radio sponsorship with outdoor campaign

Wed, 11 Jun 2008 00:00:00 GMT

Ford is promoting its sponsorship of digital radio station Heat Radio with a two-week digital outdoor campaign.

Is the drop in outdoor advertising revenue just a dip or the beginning of a fall?

Thu, 05 Jun 2008 00:00:00 GMT

Outdoor advertising revenues have dipped for the first time in nearly six years, leading observers to question whether this is a blip or the start of a decline following several years of exceptionally strong figures.

Installation Update

Sun, 01 Jun 2008 00:00:00 GMT

Since the transformation of London Underground began, we’ve now installed over 1000 separate HD digital screens on the network.

The great and growing outdoor

Thu, 29 May 2008 00:00:00 GMT

Outdoor advertising is entering fresh territory, both in terms of digital, wi-fi and GPS and, quite literally, in terms of less developed markets.

Shanghai halts OOH ads

Wed, 14 May 2008 00:00:00 GMT

The Shanghai Government has revealed plans to introduce regulations to control the size and placement of all outdoor advertising, in an effort to combat what it regards as an over-proliferation of commercial messaging in the city.

Suzuki in digital outdoor activity

Wed, 07 May 2008 00:00:00 GMT

Suzuki is rolling out its first UK digital outdoor campaign as part of a strategy to encourage consumers to view its individual models with greater affection.

Poster sites make digital switch

Thu, 10 Apr 2008 00:00:00 GMT

Digital 'poster' sites that are quick and cheap to update, can be shared between brands and offer a flexible way to display messages are changing the face of out of home media.

Alive Wins Revolution's Media Owner of the Year 2008

Mon, 10 Mar 2008 00:00:00 GMT

The Revoltion Award, now in its 11th successful year, took place at the Grosvenor House, London, on 7 March 2008.

Rocky Wins OOH Category at British Television Advertising Awards

Mon, 10 Mar 2008 00:00:00 GMT

The multi panel digital outdoor campaign for Rocky Balboa by Grand Visual has won the Out-of-home Moving Advertising Award at this year’s British Television Advertising Awards.

Facebook's popularity drops 5% in one month

Thu, 21 Feb 2008 00:00:00 GMT

LONDON - Facebook has suffered a decline in unique users in the UK for the first time since July 2006, falling 5% to 8.5m users in January.

Countdown to the Revolution Awards 2008

Wed, 20 Feb 2008 00:00:00 GMT

LONDON - The Revolution Awards 2008 is now just two weeks away.

Standard, Newsquest adopt new billboards

Mon, 17 Dec 2007 00:00:00 GMT

LONDON - London's Evening Standard and regional newspaper group Newsquest are aiming to generate outdoor ad revenues with the rollout of new digital billboards.

Dare wins Campaign's Digital Agency of the Year

Thu, 13 Dec 2007 00:00:00 GMT

LONDON - Dare has won Campaign's Digital Agency of the Year Award after triumphing in big pitches for Sony Europe, ITV and Vodafone Retail in 2007.

Bebo opens up platform to Facebook widgets

Thu, 13 Dec 2007 00:00:00 GMT

LONDON - Bebo has unveiled its open application platform, in a move that will allow brands and advertisers to develop tailored widgets and applications which will be compatible on rival social networking site Facebook.

LONDON - Selfridges has unveiled a Christmas campaign

Wed, 28 Nov 2007 00:00:00 GMT

LONDON - Selfridges has unveiled a Christmas campaign that uses press, digital and outdoor media to feature this year's hottest presents strewn about a magical forest.

Andrew Walmsley on Digital

Wed, 28 Nov 2007 00:00:00 GMT

Digital immigrants lost in translation

Vodafone back mobile internet

Wed, 28 Nov 2007 00:00:00 GMT

Vodafone back mobile internet. Vodafone is launching a digital drive to promote its mobile internet offering an music down load service in the run-up to Christmas.

Outdoor prospers from the mobility of consumers

Tue, 13 Nov 2007 00:00:00 GMT

Outdoor prospers from the mobility of consumers - By Colin Grimshaw, Media Week.

The shape of things to come

Sat, 10 Nov 2007 00:00:00 GMT

It is being hailed as a revolution in outdoor billboard advertising: giant digital screens that change their message at the click of a button.

The new spirit of outdoor

Fri, 02 Nov 2007 00:00:00 GMT

Digital outdoor advertising will be the most interesting format of the next ten years. With a little thought, it can also do something for the reputation of the ad industry.

The Car People reveals major interactive advertising campaign

Mon, 22 Oct 2007 00:00:00 GMT

Car supermarket chain The Car People has shifted its emphasis to online, launching a major new interactive focus. Leeds-based agency Propaganda is re- engineering and redesigning the group's webs service (www.thecarpeople.co.uk), and will handle the brand's first serious online advertising programme.

Grand Visual Wins “Best Digital Outdoor Advertisement”

Wed, 17 Oct 2007 00:00:00 GMT

London – The multi panel digital outdoor campaign for Rocky Balboa won the digital category at last nights Campaign Poster Awards 2007.

Media Analysis: Projections light way for outdoor

Wed, 17 Oct 2007 00:00:00 GMT

Story featured in Marketing

London Underground and CBS Outdoor pioneer new digital advertising system

Mon, 15 Oct 2007 00:00:00 GMT

London Underground and CBS Outdoor have teamed up to pioneer a new form of digital advertising on the Tube. By the beginning of October, three cross track projection units will be installed at Euston station on the Victoria line platform 5...

London Underground trials moving adverts

Mon, 15 Oct 2007 00:00:00 GMT

Story featured by The Telegraph – 5th November 2007 London Underground passengers may soon have something novel to distract them from the everyday overcrowding, heat, and delays that come with tube travel.

The rules for outdoor creative has changed

Fri, 12 Oct 2007 00:00:00 GMT

Story featured in Campaign.

CBS Outdoor creates exclusive campaign for Evening Standard

Mon, 08 Oct 2007 00:00:00 GMT

CBS Outdoor is working with the Evening Standard on a bespoke £1 million outdoor campaign to coincide with the relaunch of the newspaper.

Scottish firm first to link outdoor adverts to mobiles DASHBOARD

Sun, 23 Sep 2007 00:00:00 GMT

Pedestrians walking past Forrest Media's digital outdoor advertising screens will soon be offered messages via their mobile phones as the company gears up to launch two new screens in London and Birmingham city centres.

CBS Outdoor “Alive” appoints Head of Digital Trading

Tue, 28 Aug 2007 00:00:00 GMT

CBS Outdoor has appointed Russell Boyman to the newly created position of Head of Digital Trading.

CBS Outdoor tests HD digital ads

Tue, 28 Aug 2007 00:00:00 GMT

Story featured on Marketing Week 3rd October 2007 CBS Outdoor is piloting a new form of digital advertising that will see high-definition images projected on the walls opposite train platforms. It will launch on Friday (October 5).

Museum of Illustration to open online ahead of physical venue

Thu, 26 Jul 2007 00:00:00 GMT

Story as featured in New Media Age - 26 July 2007

Outdoor media: Leave home for today's best ads

Mon, 25 Jun 2007 00:00:00 GMT

Once upon a time outdoor advertising was straightforward - and fairly dull

Unilever uses digital for smaller brands

Tue, 12 Jun 2007 00:00:00 GMT

Story featured in Media Week - 12 June 2007

Outdoor ad revenues are up 7.7% in first quarter of 2007

Tue, 08 May 2007 00:00:00 GMT

Story featured in Media Week - 8 May 2007