Several major brands have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor's revolutionary digital media opportunity on the London Underground.
Nestle, Sky, Magners, Paramount, Inbev and Dewynters have signed up as official launch partners of CBS Outdoor's cross-track projection service (XTP) on the London Underground.
Passengers waiting for trains on London Underground platforms are being faced with moving advertising images displayed on the biggest screens in Europe after a new advertising system formally went live on Monday
CBS has started cross-track video projection in five London Underground stations.
From today giant cross-track screens -- the equivalent of 14 ft TV screens -- will beam soundless commercial content in full motion and HD quality at 23 sites at five of the busiest stations in the capital’s centre.
As a new digital advertising network launches, bringing commercial messages in full motion HD to London Underground commuters, Will Strauss wonders how far the technology can go.
CBS Outdoor today unveiled its first cross-track projection (XTP) systems at 23 locations across five London Underground stations.
CBS Outdoor has signed up Nestle, Sky, Magners, Paramount, InBev and Dewynters as the official launch partners of its cross-track projection service (XTP) on the London Underground.
Tube users are able to watch moving advertising images and film trailers while they wait for their next train.
CBS Outdoor has signed up Nestlé, BSkyB, Magners, Paramount, InBev and Dewynters as its launch partners on its digital Cross-track Projection (XTP) screens. The high definition out-of-home offering launches today on the London Underground.
CBS Outdoor launches a revolutionary digital media opportunity on the London Underground – a world first in terms of its screen size and sophistication.
Passengers will be able to watch a trailer for the latest movie - or see what's on television that night - while waiting for the Tube.
CBS Outdoor has launched its cross-track projection technology (XTP) in five London Underground stations.
The most exciting media platform to hit London in recent years launches this coming Monday.
On the 3rd June, CBS Outdoor hosted the digital Outdoor seminar at the London Transport Museum.
Lee McQueen won the final of The Apprentice on BBC One last night and will now lead the sales operations of a new out of home (OOH) venture being launched by Sir Alan Sugar’s Amshold group.
Lee McQueen has surprised the bookies and won the fourth series of The Apprentice.
Ford is promoting its sponsorship of digital radio station Heat Radio with a two-week digital outdoor campaign.
Outdoor advertising revenues have dipped for the first time in nearly six years, leading observers to question whether this is a blip or the start of a decline following several years of exceptionally strong figures.
Since the transformation of London Underground began, we’ve now installed over 1000 separate HD digital screens on the network.
Outdoor advertising is entering fresh territory, both in terms of digital, wi-fi and GPS and, quite literally, in terms of less developed markets.
The Shanghai Government has revealed plans to introduce regulations to control the size and placement of all outdoor advertising, in an effort to combat what it regards as an over-proliferation of commercial messaging in the city.
Suzuki is rolling out its first UK digital outdoor campaign as part of a strategy to encourage consumers to view its individual models with greater affection.
Digital 'poster' sites that are quick and cheap to update, can be shared between brands and offer a flexible way to display messages are changing the face of out of home media.
The Revoltion Award, now in its 11th successful year, took place at the Grosvenor House, London, on 7 March 2008.
The multi panel digital outdoor campaign for Rocky Balboa by Grand Visual has won the Out-of-home Moving Advertising Award at this year’s British Television Advertising Awards.
LONDON - Facebook has suffered a decline in unique users in the UK for the first time since July 2006, falling 5% to 8.5m users in January.
LONDON - The Revolution Awards 2008 is now just two weeks away.
LONDON - London's Evening Standard and regional newspaper group Newsquest are aiming to generate outdoor ad revenues with the rollout of new digital billboards.
LONDON - Dare has won Campaign's Digital Agency of the Year Award after triumphing in big pitches for Sony Europe, ITV and Vodafone Retail in 2007.
LONDON - Bebo has unveiled its open application platform, in a move that will allow brands and advertisers to develop tailored widgets and applications which will be compatible on rival social networking site Facebook.
LONDON - Selfridges has unveiled a Christmas campaign that uses press, digital and outdoor media to feature this year's hottest presents strewn about a magical forest.
Digital immigrants lost in translation
Vodafone back mobile internet. Vodafone is launching a digital drive to promote its mobile internet offering an music down load service in the run-up to Christmas.
Outdoor prospers from the mobility of consumers - By Colin Grimshaw, Media Week.
It is being hailed as a revolution in outdoor billboard advertising: giant digital screens that change their message at the click of a button.
Digital outdoor advertising will be the most interesting format of the next ten years. With a little thought, it can also do something for the reputation of the ad industry.
Car supermarket chain The Car People has shifted its emphasis to online, launching a major new interactive focus. Leeds-based agency Propaganda is re- engineering and redesigning the group's webs service (www.thecarpeople.co.uk), and will handle the brand's first serious online advertising programme.
London – The multi panel digital outdoor campaign for Rocky Balboa won the digital category at last nights Campaign Poster Awards 2007.
Story featured in Marketing
London Underground and CBS Outdoor have teamed up to pioneer a new form of digital advertising on the Tube. By the beginning of October, three cross track projection units will be installed at Euston station on the Victoria line platform 5...
Story featured by The Telegraph – 5th November 2007 London Underground passengers may soon have something novel to distract them from the everyday overcrowding, heat, and delays that come with tube travel.
Story featured in Campaign.
CBS Outdoor is working with the Evening Standard on a bespoke £1 million outdoor campaign to coincide with the relaunch of the newspaper.
Pedestrians walking past Forrest Media's digital outdoor advertising screens will soon be offered messages via their mobile phones as the company gears up to launch two new screens in London and Birmingham city centres.
CBS Outdoor has appointed Russell Boyman to the newly created position of Head of Digital Trading.
Story featured on Marketing Week 3rd October 2007 CBS Outdoor is piloting a new form of digital advertising that will see high-definition images projected on the walls opposite train platforms. It will launch on Friday (October 5).
Story as featured in New Media Age - 26 July 2007
Once upon a time outdoor advertising was straightforward - and fairly dull
Story featured in Media Week - 12 June 2007
Story featured in Media Week - 8 May 2007
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