News

LONDON - The world's first interactive 3D farmers market has launched to capitalise on the growth of the online grocery sector.

LONDON - Comparethemarket.com has launched the latest ad in its Comparethemeerkat.com campaign, featuring Aleksandr Orlov, which it has dubbed a motion picture called 'The Journey of Courageousness'.

Last time we featured CURB (the natural media agency) they were promoting the London Aquarium by stenciling its logo on city surfaces using seawater.

LONDON - Twitter is to allow businesses to personalise accounts used by multiple members of staff by adding their own "byline" to tweets in what is the first of a series of additions for business users.

The Coca-Cola Company plans to replace its historic neon sign in San Francisco’s South of Market district with a state-of-the-art LED display.

LONDON - OMD UK has won the Campaign gold award for Media Campaign of the Year with its "do us a flavour" activity for Walkers

LONDON - Aegis Media's Carat has appointed Gary Reid as head of search, replacing Greg Shickle, who is leaving.

LONDON - Mediaedge:cia and Viacom Brand Solutions were victorious at the Media Week Awards last night, taking home the two main trophies of the night.

Working closely with CBS Outdoor, HSBC immersed consumers in tennis mania from the moment they alighted the train at Southfields Tube station journey when they created a mock tennis court to get commuters ready for the Wimbledon experience

LONDON - Outdoor media owner CBS Outdoor will showcase photographs from the day's action at Wimbledon every evening of the tennis tournament, as part of a two-week campaign to promote Evian as the official bottled water sponsor of the event.

Digital creative agency Clusta and CBS Outdoor have partnered to develop a revolutionary iPhone-enabled advertising platform for the media owner’s digital LCD screens at Westfield London, which will be showcased at the Media Playground conference and exhibition.

If you are going to make the world’s largest HD screen with LED (BTW it’s improbable that you could ever make it out of anything else at this point in time) the issue you are going to have is that in order to make it full-HD (i.e. 1080p) you need 1,080 lines of vertical resolution and the only way you can do that with LED is to make it very, very tall and have the smallest affordable pixel pitch.

Digicom, officially launched in London 1st January this year and run by Tom Goddard, previously International CEO for CBS Outdoor has just announced that they have been selected by Amscreen to drive national digital media sales for the latters new BP contract and future users of Amscreen.

These images in one of the large windows at Harrods in London are really stunning.

LONDON - This year's winner of BBC TV series The Apprentice is set to work for Sir Alan Sugar's Amscreen digital signage company, providing outdoor advertising opportunities to healthcare services.

LONDON - Consumers will be given the chance to control and change the advertising display on digital LCD screens via their iPhones.

Digicom may be the new kid on the block but they have certainly put their money where their mouth is, and are undertaking (and much better, publishing) the sort of research that perhaps some of the bigger boys should have done previously!

Spatial View a developer of glasses-free (autostereoscopic) 3D displays for our digital out of home space told us this week of a partnership with T-Mobile Czech Republic to pilot a number of 42 inch 3D display screens in two Prague retail locations.

LONDON - The BBC Scottish Symphony Orchestra has launched an outdoor campaign using posters that play music to commuters as they pass by.

LONDON - CBS Outdoor has revealed that it is the firm behind an unbranded paper and digital billboard campaign on the London Underground, which used images of fox-hunting and intensive farming to spark debate and prove the effectiveness of the medium.

When I buy a coffee from a drinks machine I get the feeling that it takes an eternity till I feel the cup of hot coffee in my hand.

Intel’s biggest marketing campaign in nearly 3 years and the first that spotlights the promotion of the Intel brand rather than a microprocessor product launched today Monday 11th May in the United Kingdom, United States and Germany and includes print, online, outdoor and various in-store and online retail campaigns. Global media planning was handled by OMD.

The campaign promotes their Motionflow 100 hertz TV and is live now

VIDEO - Nike is running a cross-track promotion campaign across London's underground network this evening, ahead of tonight's Champions League encounter between Arsenal and Manchester United.

LONDON - 20th Century Fox Films has moved its £5m outdoor buying from the independent Gen Outdoor into Aegis' out-of-home agency Posterscope on an interim basis, ahead of a formal review later this year.

The campaign goes live today, Monday 4th in London across CBS Outdoor’s XTP, LCDs and DEPs and will run for four weeks. The deal, negotiated by PHD North and Posterscope Manchester was with CBS Outdoor’s Regional Agency Team.

Crisis? What Crisis?

At long last, visual improvements have been made to CBS Outdoor’s DEPs in London along the lines of what JCDecaux did at launch of their Digital Escalator Crown, MTR Station, Hong Kong last year.

The last two nights in London have seen promotions for Manchester born fashion designer Mathew Williamson and his new range for H&M displayed prominently over Battersea Power Station (not shown) and Marble Arch (shown below).

LONDON - Agencies and media owners must focus on the audience for digital out-of-home to get the most from the medium, according to speakers at the DOOH Media Summit, run in association with Media Week.

Say what you will about Twitter, - but I get THE most interesting event invites via direct tweets. Last week, I got “tweet-vited” by Bill Dulaney at Park Media to a reception hosted by XL Video - at THE coolest Loft in SoHo. (trust me, I’ve seen alot of lofts in Soho) - This one was the “Angelina Jolie” of lofts.

The results from an extensive study into the carbon emissions of digital signage compared with those of traditional signage was released Tuesday and show that the carbon consumption of a projected display is 7.5 per cent lower than a traditional poster package.

An Umbro campaign to promote the new England kit, planned by Mindshare and bought by Kinetic, is running for two weeks on CBS Outdoor’s new high-impact ‘digiwall’ at Bond Street Tube Station, Oxford Circus 5 Ways and networked DEPs.

Screen Media Expo Europe got off to a great start today in London.

The outdoor industry needs to expand its digital footprint beyond London if clients are to up investment in digital out of home, the media chief of Samsung warned today.

Posterscope, the world’s most innovative out-of-home communications agency, has agreed a first-of-a-kind deal with IGA Worldwide, Inc. the leading in-game advertising network.

In February, Five heralded a world first: the first-ever live international outdoor advertising campaign. The broadcaster acquired the use of an entire platform of London’s Oxford Street tube station, onto which a live video projected a feed of people journeying though Times Square in New York.

The Universal Pictures UK premiere of Richard Curtis’s new comedy ‘The Boat That Rocked’ was held in London’s Leicester Square this week and a campaign planned and booked by Mediacom which ran alongside it captivated fans and passers-by with the streaming of exclusive red carpet footage onto 25 LCD screens surrounding the square.

LONDON - Postar, the outdoor media measurement system, has become the first commercial media operation to harness Google's new Street View service.

LONDON - Sony is to become the first brand to take over YouTube UK's homepage

Despite the technical and engineering miracle of the London Tube, a railway system that enables vast numbers of people to move about under the city, waiting for trains on a Tube platform tends to be a soul-rotting activity.

This report examines the fast-growing market for digital out-of-home media in Western Europe.

Digital outdoor six-sheets are twice as likely to be viewed as static six-sheets and are looked at for up to 60% longer, according to research by Kinetic.

News International-owned free newspaper thelondonpaper is undertaking a novel marketing campaign in an effort to inject "love" into commuters' lives in the run-up to Valentine's Day.

Revenue from digital out-of-home will increase by 28.4% year on year in 2009 despite the current economic climate and will account for 10.4% of all out-of-home spend, according to industry forecasts from specialist agency Posterscope.

Screen Expo is launching The DOOH Media Summit 2009 in association with Media Week to highlight the growing digital outdoor sector.

We challenged the media industry to come up with their ‘Certainties in 2009’. Thanks to all those who entered. This competition is part of our broader campaign which demonstrates why advertisers can rely on transport media to deliver in times of recession.

A new "third space" has emerged in which advertisers can target consumers. So how can brands effectively engage with this digital out-of-home audience during their valuable downtime?

LONDON - A controversial atheist ad campaign goes live today with the line "There's probably no God. Now stop worrying and enjoy your life" on 600 buses over the UK and 200 bendy buses in London.

With a raft of praise from the media industry - Westfield is the No.1 choice for reaching London's most affluent consumer groups at a time when they're actively looking to spend money.

Last night, Alive took home the coveted Digital Sales Team of the Year' award at the Campaign Media awards 2008

CBS Outdoor has signed a raft of luxury advertisers to run digital ad campaigns on its LCD screens in the Westfield London shopping centre.

LONDON - CBS has revealed details of its digital advertising media in the soon-to-open Westfield shopping centre, which will include 110 bespoke 57-inch LCD screens and three landmark screens.

CBS Outdoor has partnered with McCann Erickson to create the first ever campaign to directly publish web content onto London Underground digital screens in real-time.

LONDON - Westfield London, the £1.6bn shopping centre due to open in West London in October, is launching a major marketing drive this month aimed at affluent West London shoppers.

An exhibition hosted at The London Transport Museum showcasing both creative and advertsing techniques from the last 150 years.

Retail experts reacted with incredulity yesterday to shopping sales figures that showed a rise in spending, despite all other evidence pointing to a downturn for the sector amid a squeeze on household budgets.

Does anybody remember Question Time in the run-up to the London mayoral elections with Boris and Ken live on BBC prime-time TV?

The outdoor advertising market is proving robust in comparison to other media channels, according to Outdoor Advertising Association figures published this week.

Digital outdoor offers advertisers a wealth of new opportunities. But, with all the investment being made in the medium, Ben Bold examines whether agency planners are fully exploiting its potential.

It's always exciting when a new piece of kit appears at Tube stations (even if I do worry that the creepy eye scanners in ads, as seen in Minority Report will arrive soon), and CBS Outdoor's XTP screens give us a chance to take a different creative approach.

Digital outdoor ad platforms have so far been slow to materialise, but as adland masters how best to use these facilities, their ubiquity is not far away, Caitlin Fitzsimmons says.

LONDON - CBS Outdoor has made two appointments to Alive, its dedicated digital division.

Several major brands have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor's revolutionary digital media opportunity on the London Underground.

Nestle, Sky, Magners, Paramount, Inbev and Dewynters have signed up as official launch partners of CBS Outdoor's cross-track projection service (XTP) on the London Underground.

Passengers waiting for trains on London Underground platforms are being faced with moving advertising images displayed on the biggest screens in Europe after a new advertising system formally went live on Monday

CBS has started cross-track video projection in five London Underground stations.

From today giant cross-track screens -- the equivalent of 14 ft TV screens -- will beam soundless commercial content in full motion and HD quality at 23 sites at five of the busiest stations in the capital’s centre.

As a new digital advertising network launches, bringing commercial messages in full motion HD to London Underground commuters, Will Strauss wonders how far the technology can go.

CBS Outdoor today unveiled its first cross-track projection (XTP) systems at 23 locations across five London Underground stations.

CBS Outdoor has signed up Nestle, Sky, Magners, Paramount, InBev and Dewynters as the official launch partners of its cross-track projection service (XTP) on the London Underground.

Tube users are able to watch moving advertising images and film trailers while they wait for their next train.

CBS Outdoor has signed up Nestlé, BSkyB, Magners, Paramount, InBev and Dewynters as its launch partners on its digital Cross-track Projection (XTP) screens. The high definition out-of-home offering launches today on the London Underground.

CBS Outdoor launches a revolutionary digital media opportunity on the London Underground – a world first in terms of its screen size and sophistication.

Passengers will be able to watch a trailer for the latest movie - or see what's on television that night - while waiting for the Tube.

CBS Outdoor has launched its cross-track projection technology (XTP) in five London Underground stations.

The most exciting media platform to hit London in recent years launches this coming Monday.

On the 3rd June, CBS Outdoor hosted the digital Outdoor seminar at the London Transport Museum.

Lee McQueen won the final of The Apprentice on BBC One last night and will now lead the sales operations of a new out of home (OOH) venture being launched by Sir Alan Sugar’s Amshold group.

Lee McQueen has surprised the bookies and won the fourth series of The Apprentice.

Ford is promoting its sponsorship of digital radio station Heat Radio with a two-week digital outdoor campaign.

Outdoor advertising revenues have dipped for the first time in nearly six years, leading observers to question whether this is a blip or the start of a decline following several years of exceptionally strong figures.

Since the transformation of London Underground began, we’ve now installed over 1000 separate HD digital screens on the network.

Outdoor advertising is entering fresh territory, both in terms of digital, wi-fi and GPS and, quite literally, in terms of less developed markets.

The Shanghai Government has revealed plans to introduce regulations to control the size and placement of all outdoor advertising, in an effort to combat what it regards as an over-proliferation of commercial messaging in the city.

Suzuki is rolling out its first UK digital outdoor campaign as part of a strategy to encourage consumers to view its individual models with greater affection.

Digital 'poster' sites that are quick and cheap to update, can be shared between brands and offer a flexible way to display messages are changing the face of out of home media.

The Revoltion Award, now in its 11th successful year, took place at the Grosvenor House, London, on 7 March 2008.

The multi panel digital outdoor campaign for Rocky Balboa by Grand Visual has won the Out-of-home Moving Advertising Award at this year’s British Television Advertising Awards.

LONDON - Facebook has suffered a decline in unique users in the UK for the first time since July 2006, falling 5% to 8.5m users in January.

LONDON - The Revolution Awards 2008 is now just two weeks away.

LONDON - London's Evening Standard and regional newspaper group Newsquest are aiming to generate outdoor ad revenues with the rollout of new digital billboards.

LONDON - Dare has won Campaign's Digital Agency of the Year Award after triumphing in big pitches for Sony Europe, ITV and Vodafone Retail in 2007.

LONDON - Bebo has unveiled its open application platform, in a move that will allow brands and advertisers to develop tailored widgets and applications which will be compatible on rival social networking site Facebook.

LONDON - Selfridges has unveiled a Christmas campaign that uses press, digital and outdoor media to feature this year's hottest presents strewn about a magical forest.

Digital immigrants lost in translation

Vodafone back mobile internet. Vodafone is launching a digital drive to promote its mobile internet offering an music down load service in the run-up to Christmas.

Outdoor prospers from the mobility of consumers - By Colin Grimshaw, Media Week.

It is being hailed as a revolution in outdoor billboard advertising: giant digital screens that change their message at the click of a button.

Digital outdoor advertising will be the most interesting format of the next ten years. With a little thought, it can also do something for the reputation of the ad industry.

Car supermarket chain The Car People has shifted its emphasis to online, launching a major new interactive focus. Leeds-based agency Propaganda is re- engineering and redesigning the group's webs service (www.thecarpeople.co.uk), and will handle the brand's first serious online advertising programme.

London – The multi panel digital outdoor campaign for Rocky Balboa won the digital category at last nights Campaign Poster Awards 2007.

Story featured in Marketing

London Underground and CBS Outdoor have teamed up to pioneer a new form of digital advertising on the Tube. By the beginning of October, three cross track projection units will be installed at Euston station on the Victoria line platform 5...

Story featured by The Telegraph – 5th November 2007 London Underground passengers may soon have something novel to distract them from the everyday overcrowding, heat, and delays that come with tube travel.

Story featured in Campaign.

CBS Outdoor is working with the Evening Standard on a bespoke £1 million outdoor campaign to coincide with the relaunch of the newspaper.

Pedestrians walking past Forrest Media's digital outdoor advertising screens will soon be offered messages via their mobile phones as the company gears up to launch two new screens in London and Birmingham city centres.

CBS Outdoor has appointed Russell Boyman to the newly created position of Head of Digital Trading.

Story featured on Marketing Week 3rd October 2007 CBS Outdoor is piloting a new form of digital advertising that will see high-definition images projected on the walls opposite train platforms. It will launch on Friday (October 5).

Story as featured in New Media Age - 26 July 2007

Once upon a time outdoor advertising was straightforward - and fairly dull

Story featured in Media Week - 12 June 2007

Story featured in Media Week - 8 May 2007