www.cbs.com
CBS Corporation is a mass media company, which combines its traditional broadcast operations with businesses on the leading edge of the media industry. The many and varied components of CBS allow it to serve audiences and advertisers across the globe, combining the broad reach of a multinational company with local business knowledge.
www.cbsoutdoor.co.uk
CBS Outdoor is a sales and marketing company with a strong media and commercial heritage. In partnership with media planners, advertisers and franchise partners, we are always striving to maintain our position at the forefront of innovation and client satisfaction.
As part of CBS, the largest media and entertainment group in the world, CBS Outdoor has interests across seven European countries and throughout North America. To see more about our International operations click here.
La Senza, the high-street retailer, has launched a print and outdoor advertising campaign to promote its SS10 swimwear and lingerie ranges.
A launch campaign from mobile manufacturer Nokia for its N97 handset, won the first digital out-of-home media X Factor contest at the DOOH Media Summit yesterday (6 May).
The consumer's ability to interact with advertising will be fundamental to how consumers will engage with brands in the future, according to Graham Thomas, former deputy chairman of Saatchi & Saatchi UK and Europe.