Cross-track Projection (XTP) is a pioneering new form of track side advertising which helps build brand stature and consumer engagement. With an average dwell time of 3.2 minutes on platform areas, XTP offers great potential for consumer engagement through a unique creative canvas. The creative can also be produced to HD specifications which reinforces it’s ability capture and captivate consumers on their daily journeys. As with DEPs and LCDs, advertisers can use XTP to target clearly defined audiences at specific times of day – all in an environment where consumers have the time and inclination to engage with a more involved brand story.
Ray Snoddy – Media Commentator “XTP takes Outdoor into a new dimension and with the likes of the Internet, multi-multi channel TV and media fragmentation, Outdoor is already in a very strong position in gaining consumers’ attention”.
Several major brands have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor's revolutionary digital media opportunity on the London Underground.
Nestle, Sky, Magners, Paramount, Inbev and Dewynters have signed up as official launch partners of CBS Outdoor's cross-track projection service (XTP) on the London Underground.
Passengers waiting for trains on London Underground platforms are being faced with moving advertising images displayed on the biggest screens in Europe after a new advertising system formally went live on Monday