Young, affluent and influential; travellers on the London Underground are an advertiser’s dream.
Broadcasting to over three million Tube users every day, Alive’s screen-based network offers brand owners a unique opportunity to engage, inform and entertain the UK’s most demanding and attractive target audience.
Engagement – tell a product story that people want to hear with moving images that engage and entertain. Set your brand free in HD.
Flexibility – take control of your message with targeted campaigns at different times of day. Enjoy the flexibility of updating or altering content to meet the needs of your campaign – not your media.
Accountability – whilst the Alive network is remotely tracked and logged to ensure your booking requirements are met, the POSTAR accredited TRAC research defines and measures the Tube audience throughout the day, so advertisers can feel the real impact of their campaigns.
Several major brands have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor's revolutionary digital media opportunity on the London Underground.
Nestle, Sky, Magners, Paramount, Inbev and Dewynters have signed up as official launch partners of CBS Outdoor's cross-track projection service (XTP) on the London Underground.
Passengers waiting for trains on London Underground platforms are being faced with moving advertising images displayed on the biggest screens in Europe after a new advertising system formally went live on Monday