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Campaign details

  • Brand

  • 20th Century Fox / Rocky Balboa

  • Start date

  • Dec 2006

  • End date

  • Jan 2007

  • Format

  • Digital Escalator Panel

  • Category

  • Entertainment & Media

  • Description

  • 10” Network Pack

  • Overview

  • 20th Century Fox came on board as a launch partner for the first roll out of the DEPs. They used three months worth of coverage to promote some key films during that period, these included; Rocky, Eragon & Night at The Museum. This campaign was one of the first to grasp the benefit of the ability to run sequenced creative across the screens - and they did it to great effect. The campaign won 'Digital Campaign Poster of the Year' at the Campaign Poster Awards and has since been used by many as a template on this format.