Campaigns

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Campaign Info

  • Brand

    Bacardi

  • Start Date

    Jun 2007

  • End Date

    Jul 2007

  • Format

    Liquid Crystal Display

  • Category

    Drink

  • Description

    1 x 5” ad on 25 screens

  • Overview

    The 'Mix It Up' campaign from Bacardi used the HD screens and flexibility of LCDs brilliantly. This stunning creative changed every loop to display a different serving suggestion for Bacardi and became an unmissable piece of creative in high traffic locations across the Tube network. It worked so well that the campaign was extended to the DEPs, using their unique sequencing ability.