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Campaign details

  • Brand

  • Orangina

  • Start date

  • Jun 2007

  • End date

  • Jun 2007

  • Format

  • Digital Escalator Panel

  • Category

  • Drink

  • Description

  • 10” Network Pack

  • Overview

  • A campaign spanning both D-EPs and L-CDs which showed that to awake the flavour of Orangina, the bottle has to be shaken! The creative concept showed a lorry on it’s way shaking up all the bottle of Orangina contained within it. This campaign brought the brand essence to life in this quirky creative.