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Campaign details

  • Brand

  • Paramount / Indiana Jones

  • Start date

  • May 2008

  • End date

  • May 2008

  • Format

  • Digital Escalator Panel

  • Category

  • Entertainment & Media

  • Description

  • Extended entertainer pack, 10 seconds across a 90 second loop, 2 weeks.

  • Overview

  • Paramount booked an extended entertainer pack to specifically target cinema goers. The campaign ran 2 weeks prior the film to build momentum they achieved this by showing clips of the film, acting as a DEP trailer.