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GHD / GHD
May 2008
Digital Escalator Panel
Consumer Electronics
West End Network Pack, 10 seconds across a 90 second loop, 2 weeks.
This DEP camapign was booked as part of a teaser to the new styling irons and ran along side 48 sheets. The aim of this campaign was to intrigue commuters as well as drive web traffic to dark or pure.com. To keep the branding consistent the website creative was adapted onto the DEP screens.