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Campaign details

  • Brand

  • GHD / GHD

  • Start date

  • May 2008

  • End date

  • May 2008

  • Format

  • Digital Escalator Panel

  • Category

  • Consumer Electronics

  • Description

  • West End Network Pack, 10 seconds across a 90 second loop, 2 weeks.

  • Overview

  • This DEP camapign was booked as part of a teaser to the new styling irons and ran along side 48 sheets. The aim of this campaign was to intrigue commuters as well as drive web traffic to dark or pure.com. To keep the branding consistent the website creative was adapted onto the DEP screens.