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Campaign details

  • Brand

  • Abbey / Abbey

  • Start date

  • Mar 2008

  • End date

  • Apr 2008

  • Format

  • Digital Escalator Panel

  • Category

  • Finance

  • Description

  • Network pack across all stations, for the first half of the campaign Abbey ran a 10 second ad and for the back half a 20 second ad across a 90 second loop for 2 weeks.

  • Overview

  • This campaign ran at the end of the tax year to encourage commuters to choose their ISA scheme as oppose to their competitors.