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Campaign details

  • Brand

  • BET / BET

  • Start date

  • Mar 2008

  • End date

  • Mar 2008

  • Format

  • Digital Escalator Panel

  • Category

  • Entertainment & Media

  • Description

  • West end network pack, 10 seconds across a 90 second loop, 2 weeks.

  • Overview

  • This was the launch of the black entertainment channel which is a huge success in America and BET wanted to repeat the same level of success in the UK by targeting a west end audience.