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Campaign details

  • Brand

  • AKA / Jersey Boys

  • Start date

  • Mar 2008

  • End date

  • Apr 2008

  • Format

  • Digital Escalator Panel

  • Category

  • Entertainment & Media

  • Description

  • Morning commuter pack, across 7 stations, 2 weeks.

  • Overview

  • This campaign was all about driving traffic to the theatre. AKA chose to target specifically those travelling through Leicester Square - the heart of theatre and also target a larger audience through advertising at all West End stations too.