Campaigns

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Campaign Info

  • Brand

    AKA / Jersey Boys

  • Start Date

    Mar 2008

  • End Date

    Apr 2008

  • Format

    Digital Escalator Panel

  • Category

    Entertainment & Media

  • Description

    Morning commuter pack, across 7 stations, 2 weeks.

  • Overview

    This campaign was all about driving traffic to the theatre. AKA chose to target specifically those travelling through Leicester Square - the heart of theatre and also target a larger audience through advertising at all West End stations too.