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Campaign details

  • Brand

  • HSBC / HSBC

  • Start date

  • Mar 2008

  • End date

  • Apr 2008

  • Format

  • Digital Escalator Panel

  • Category

  • Finance

  • Description

  • Full commuter pack across 11 stations, 10 seconds across a 90 second loop, 2 weeks.

  • Overview

  • HSBC sponsored the China Design show and this campaign promoted the event and also heightened awareness of HSBC bank.