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Campaign details

  • Brand

  • Five / Fiver

  • Start date

  • Apr 2008

  • End date

  • May 2008

  • Format

  • Digital Escalator Panel

  • Category

  • Entertainment & Media

  • Description

  • Full commuter pack across all west end stations, 10 seconds across a 90 second loop, 2 weeks.

  • Overview

  • Rebranding of channel Five's Five Life changing the channels name to Fiver. An eye catching 1 file execution was used to create awareness of this launch.