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Campaign Info

  • Brand

    Yell.com

  • Start Date

    Mar 2006

  • End Date

    Mar 2006

  • Format

    Light Emitting Diode

  • Category

    Business

  • Description

    2-week LED SuperScreen campaign

  • Overview

    Yell.com returned to the LED Superside format for their major ‘Results For Real Life’ campaign, only this time they helped launch the global positioning system (GPS) capabilities of LED Buses. To communicate Yell.com’s knowledge of local businesses and amenities, the LED message was programmed to play-out different messages at different times of the day, based on a screen’s exact location within London. This ensured all messages were locally and modally relevant to the audience. Winner of Cream of Venice award 2007 and D&AD Yellow Pencil.