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Campaign details

  • Brand

  • Kimberly Clark / Kleenex

  • Start date

  • Jan 2008

  • End date

  • Jan 2008

  • Format

  • Digital Escalator Panel

  • Category

  • Cosmetics & Toiletries

  • Description

  • DEPs at Euston and Paddington, 10 seconds across a 90 second loop, 2 weeks

  • Overview

  • Kleenex carefully selected the stations they advertised in, making sure their campaign ran at the same stations as their static LU 48 sheets. Kleenex chose to advertise at Paddington and Euston and this worked well with continuing the message displayed on other static sites around both stations.