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Campaign Info

  • Brand

    Kimberly Clark / Kleenex

  • Start Date

    Jan 2008

  • End Date

    Jan 2008

  • Format

    Digital Escalator Panel

  • Category

    Cosmetics & Toiletries

  • Description

    DEPs at Euston and Paddington, 10 seconds across a 90 second loop, 2 weeks

  • Overview

    Kleenex carefully selected the stations they advertised in, making sure their campaign ran at the same stations as their static LU 48 sheets. Kleenex chose to advertise at Paddington and Euston and this worked well with continuing the message displayed on other static sites around both stations.