Campaigns

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Campaign Info

  • Brand

    BBC / BBC-i-player

  • Start Date

    Jan 2008

  • End Date

    Feb 2008

  • Format

    Digital Escalator Panel

  • Category

    Entertainment & Media

  • Description

    DEP Entertainer Pack across 12 stations, 10 seconds across a 90 second loop, 4 weeks.

  • Overview

    The first advertiser to run full motion video copy changes throughout the campaign, BBC showcased clips from their top peak programs throughout the week to highlight what you are missing at home. They also had a LED bus campaign which ran daily copy changes displaying programming information of that evenings schedule.