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Campaign details

  • Brand

  • BBC / BBC-i-player

  • Start date

  • Jan 2008

  • End date

  • Feb 2008

  • Format

  • Digital Escalator Panel

  • Category

  • Entertainment & Media

  • Description

  • DEP Entertainer Pack across 12 stations, 10 seconds across a 90 second loop, 4 weeks.

  • Overview

  • The first advertiser to run full motion video copy changes throughout the campaign, BBC showcased clips from their top peak programs throughout the week to highlight what you are missing at home. They also had a LED bus campaign which ran daily copy changes displaying programming information of that evenings schedule.