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Campaign Info

  • Brand

    Look Magazine

  • Start Date

    Mar 2007

  • End Date

    Mar 2007

  • Format

    Light Emitting Diode

  • Category

    Entertainment & Media

  • Description

    2 week LED Superside campaign

  • Overview

    IPC launched a new weekly fashion and gossip magazine for young women with high disposable incomes. LED Buses were a perfect choice as they travel along key high street and retail centres such as Covent Garden, Kings Road and Oxford Circus. The screens drove shoppers to local stores to purchase the fashions as featured in the magazine.