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Evening Standard
Oct 2007
Liquid Crystal Display
Business
: 9 x Selective LCDs
The Evening Standard have bought nine LCD screens on a long term basis. These nine screens have been hand picked to be within 5 minutes of an ES vendor and also on the way from the Underground to National Rail – the journey home. The Evening Standard are the only advertiser on these nine sites giving them solus presence and total stand out. The LCD screens are updated between 3-4 times each day showing the latest Evening Standard headlines and really maximising on this format's ability to carry out very flexible and relevant messaging.