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Campaign details

  • Brand

  • Sony Ericsson / Walkman phone range

  • Start date

  • Mar 2006

  • End date

  • Apr 2006

  • Format

  • Light Emitting Diode

  • Category

  • Telecoms

  • Description

  • 4-weeks on the LED SuperScreens

  • Overview

  • Encouraging the audience to ‘take their music in a different direction’, the innovative LED SuperScreens were the perfect site type for Sony Ericsson to communicate with consumers on the move. The LED message contained the mechanic for an interactive text-based competition for the chance to win a walkman phone.