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Campaign Info

  • Brand

    Sony Ericsson / Walkman phone range

  • Start Date

    Mar 2006

  • End Date

    Apr 2006

  • Format

    Light Emitting Diode

  • Category

    Telecoms

  • Description

    4-weeks on the LED SuperScreens

  • Overview

    Encouraging the audience to ‘take their music in a different direction’, the innovative LED SuperScreens were the perfect site type for Sony Ericsson to communicate with consumers on the move. The LED message contained the mechanic for an interactive text-based competition for the chance to win a walkman phone.