In this fast moving world, with people continually exposed to communications from every direction, it is increasingly difficult for brand owners to find effective ways of connecting with their target customers.
CBS Outdoor's Alive channel changes everything. Backed by the resources and expertise you expect from a leading global media group, Alive is the revolutionary new screen-based technology which proves that the medium is the message.
With its inspiring combination of flexible messaging, sensitive targeting and pioneering visual technology, Alive offers brand owners the tools they need to access the audience they want with the right message at the right moment.
La Senza, the high-street retailer, has launched a print and outdoor advertising campaign to promote its SS10 swimwear and lingerie ranges.
A launch campaign from mobile manufacturer Nokia for its N97 handset, won the first digital out-of-home media X Factor contest at the DOOH Media Summit yesterday (6 May).
The consumer's ability to interact with advertising will be fundamental to how consumers will engage with brands in the future, according to Graham Thomas, former deputy chairman of Saatchi & Saatchi UK and Europe.