CBS Outdoor's new Alive channel changes everything. Backed by the resources and expertise you expect from a leading global media group, Alive is the revolutionary new screen-based technology which proves that the medium is the message.
With its inspiring combination of flexible messaging, sensitive targeting and pioneering visual technology, Alive offers brand owners the tools they need to access the audience they want with the right message at the right moment.
Several major brands have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor's revolutionary digital media opportunity on the London Underground.
Nestle, Sky, Magners, Paramount, Inbev and Dewynters have signed up as official launch partners of CBS Outdoor's cross-track projection service (XTP) on the London Underground.
Passengers waiting for trains on London Underground platforms are being faced with moving advertising images displayed on the biggest screens in Europe after a new advertising system formally went live on Monday